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A Guide to Mastering Paid Social Media Advertising

SugarCRM

Social media. Those have become two of the most loaded words for modern marketers. Social Media Marketing is Trickier Than it Sounds. What makes social media so tricky is that it evolves nearly every day and anyone can shape that evolution. million in 2015 to well over $35 million by 2017.

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A Guide to Mastering Paid Social Media Advertising

SugarCRM

Social media. Those have become two of the most loaded words for modern marketers. Social Media Marketing is Trickier Than it Sounds. What makes social media so tricky is that it evolves nearly every day and anyone can shape that evolution. million in 2015 to well over $35 million by 2017.

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When Inbound Marketing Isn’t Enough

SugarCRM

How to supercharge your inbound marketing activities with a strong, complementary outbound marketing strategy. Does your marketing team have a blog? Have active social media accounts? Inbound marketing activities like these have become commonplace in today’s digital world, and for good reason.

Inbound 48
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The 3 Most Important Stages of Every Marketing Funnel

SugarCRM

We call this the marketing funnel. What is a Marketing Funnel? The marketing funnel is a customer’s journey from a new lead to a converted customer with your brand. It’s called a funnel because the shape represents how marketers gather leads and usher them through the buyer journey. Marketing Funnel. Conversion.

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How to Use UTM Parameters to Understand Marketing Engagement

SugarCRM

From email to your website to social media to search to display advertising to direct mail and so on, the number of channels through which modern marketers engage with prospects is dizzying. Common examples of UTM source parameters include Google, LinkedIn, Twitter and Salesfusion, becoming Sugar Market.

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How to Use CRM to Increase Customer Lifetime Value

SugarCRM

To calculate the lifetime value of your business, the owner would add up all those transactions and subtract any advertising or acquisition expenses they incurred to get you in the store. Calculate a customer’s lifetime value by: Identifying every customer touchpoint, from phone calls to in-store purchases to social media.

CRM 26
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What Is the Real ROI of a Customer?

SugarCRM

The high quality customer support these tools offer rounds out the customer experience and ensures positive word of mouth that feeds back positively into the marketing process. Improved Marketing Efforts. Customer loyalty is the best marketing money can buy. And they can do it in ways that are measurable and quantifiable.

ROI 26