Article Buying Cycle Tools Training 
Zoominfo
MAY 25, 2021
Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. A Lack of Training. The answer has little to do with the technology itself.
Understanding the Sales Force
JULY 17, 2023
Dinger, our GoldenDoodle, who I have featured in several articles , tore his ACL last week. This is called having a Supportive Buy Cycle and while 64% of the top salespeople in the world have it, only 10% of the bottom half of all salespeople and 1% of the bottom 10% have it as a strength. Hold that thought. Disconnected.
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Zoominfo
MAY 25, 2021
Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. Why has automation failed to gain traction despite its obvious promise?
Partners in Excellence
JANUARY 25, 2024
I have to start this post with an acknowledgement and a concern about misinterpretation/misapplication of this article. The old Challenger data shows customers typically involve vendors when they are about 60% through their buying process. We train our people in our products and their superiority. They may be more expensive.
No More Cold Calling
AUGUST 16, 2018
Read the rest of the article.). McKinsey also created a template of what this human/digital communication preference looks like throughout the buying cycle, based on their surveys of business buyers. We will never replace real human engagement with tweets, status updates, “click here” buttons, or automated lead generation tools.
Smooth Sale
MARCH 1, 2022
And varying stages of the buying cycle exist within your prospective clientele. Many tools exist to help you create email marketing campaigns, segment users, and automate campaigns. Each user will be on their unique journey and at different buying cycle stages. Nurturing the effort takes time.
Pointclear
JANUARY 31, 2012
I was struck by Dan McDade’s statement in his recent article, Sales Leads: Why Your Reps Need Fewer, Rather Than More , that sales reps are paid to sell—not interpret leads. Buying cycles are getting longer with more touches happening before sales engagement. and social technologies.
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