Article Channels Marketing PointClear 
Pointclear
APRIL 16, 2018
With the advent of new marketing automation capabilities, AI apps and other technology, marketing is inserting itself deeper in the pipeline at almost every level. I recently talked to Dan McDade with PointClear as part of a series on SLMA Radio that I’m hosting that deals with the issue of pipeline ownership.
Pointclear
JANUARY 9, 2014
Outbound calling is interruption marketing. I received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. Here’s what they had to say: Ardath Albee | Marketing Interactions.
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Pointclear
APRIL 30, 2013
I''m pleased to have as my guest today Jamie Turner, CEO and Founder of The 60 Second Marketer, an organization that provides tools, tips and tutorials on the newest techniques in marketing. Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook.
Pointclear
APRIL 17, 2012
Marketing’s plate is full. Sales and marketing operate on different frequencies. Timothy Wise a VP at Ring2Media jumped in to say that as a lead generation company he has more issues in dealing with sales management than with marketing (the experience issue). Complicates content marketing goals. Kate Maddox.
Pointclear
AUGUST 21, 2013
One article espousing the theory that cold calling doesn’t work anymore states that making cold calls creates the perception that you have nothing better to do; or worse that you are desperate and needy. In the 1980s, I made a living running direct mail marketing companies, or catalog companies as they were known.
Pointclear
SEPTEMBER 24, 2013
I have written articles and blogs against BANT (as a lead qualifying criterion) for years. Ginger Conlon (Editor-in-Chief, Direct Marketing News). "I I believe that this is market dependent. If the right person has the right pain and is in your target market, work the deal.". I would add timing back to the list.
Pointclear
OCTOBER 31, 2013
I continue to enjoy the insightful discussions I have with sales and marketing experts in our PowerViews series. For this ‘best of’ edition we revisit the hot topics—social media, mobile marketing, sales lead follow up. Each interview is available on our blog and YouTube channel. There are a few topics that come up regularly.
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