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Generate 25%+ of Sales Pipeline Opportunities from Marketing

SBI Growth

Lead Generation is the surest way to drive tangible return on marketing investment. Building a robust B2B Lead Generation program requires the adoption of best practices in two areas; Demand Generation and Lead Management. The decks show a healthy growth curve of leads being generated for Sales. Today’s Status Quo.

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Why Sales Rejects Quality Leads?

SBI Growth

Your demand generation team may be high-fiving themselves for activity, not results. It’s easy to pad demand generation numbers with bulk buys. Assess Demand Generation Best Practices. Review best practices of demand generation to self-assess your team. Vince Koehler on Google+.

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Poor 'Quality' Marketing Leads for the Dumpster?

SBI Growth

Your demand generation team may be high-fiving themselves for activity, not results. It’s easy to pad demand generation numbers with bulk buys. Assess Demand Generation Best Practices. Review best practices of demand generation to self-assess your team. Vince Koehler on Google+.

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Is Your Lead Generation Efforts Keeping Pace with the New LinkedIn?

SBI Growth

More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns. They are updating their status, listing interesting articles they read or publishing content from their own company’s blog. Notifications enhancement (engage users).

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Are Your Lead Generation Efforts Keeping Pace with the New LinkedIn?

SBI Growth

More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns. Things have changed and now members are updating their status, listing interesting articles they read or publishing content from their own company’s blog. Showcase skills.

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Why Sales Leaders Hate Your Advertising Agency

SBI Growth

The purpose of this article is for Marketing leaders to; 1. Demand Generation. Vince Koehler on Google+. They are irked when advertising agencies take too much credit for growth. Sales leaders recognize that marketing has a role. They just don’t see the tangible connection between ad agency contribution and won deals.

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Lead Gen Tips: Use Google to Search LinkedIn

Green Lead's B2B

Although I love taking a little credit, his recent articles have been full of LinkedIn Goodness. Use LinkedIn Effectively Your Network News Keep LinkedIn Clean With all the momentum, I thought I would share another LinkedIn tip, use Google to search the public profiles. Google using the site:linkedin.com parameter.