LeadBoxer
DECEMBER 8, 2019
If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.
The Pipeline
AUGUST 12, 2011
link] An inspiring article that's a must-read. Thanks for RTs @StevenARosen @paul_mccord @Trigger_Events @Hoovers @Salesleaders @FearlessSelling @iannarino #guestpost [link]. When Sales Met Marketing. August 12th, 2011. This comment was originally posted on Twitter. August 12th, 2011. August 13th, 2011. 360 Convos.
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Customer Centric Selling
OCTOBER 20, 2014
Vertical Markets - are you having greater success in one vertical versus another? LinkedIn, Jigsaw, Hoovers, InsideView, ConstantContact, etc. Watch for new and unexpected opportunities; vertical markets, trends, issue, etc. WIN Rate - what is your win rate when presented with a qualified opportunity? Prospecting a pain?
Sales Training Advice
JULY 30, 2012
While it’s true that networking, referrals, and other relationship-oriented marketing strategies are superior ways to build a professional services business in the long run, the problem can lie in that word “long.” How can you get started building your prospect list and jump-start your marketing? Here are 25 ideas.
Jonathan Farrington
JANUARY 27, 2012
News: Over at Top Sales World , we have announced the top ten sales articles for January, and you can check them out HERE. In this podcast, I interview Mike Sabin, Senior Vice President of Sales and Marketing Solutions for Dun & Bradstreet. D&B, as you know, also owns Hoovers.
LeadFuze
APRIL 21, 2021
If you’re looking to grow your customer base, you must know what companies are in the market for your product or service. Credible articles and news about the company are also available on LinkedIn. You’ll see links to articles about Google as well as other news that might be of interest. Find contact information.
InsideSales.com
OCTOBER 30, 2019
In this article: Sales Development Rep Skill #1: Conversation Starter. You could be using helpful tools like DiscoverOrg, Zoom Info, and Hoovers in your business. After that, they believe it’s time to close out the lead and tell Marketing that they’ve already tried all options but didn’t get any traction.
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