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The B2B Marketer’s Guide to Virtual Reality

Zoominfo

While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. But, VR/AR is already making its impact on the B2B world, and will only continue to grow more prevalent in the coming years. But, here are a few of the most important benefits for B2B marketers: 1.

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How Business Search Behavior Has Shifted During the Coronavirus

Zoominfo

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. Its purpose is to help customers identify prospects interested in specific subject matter and topics related to a customer’s value propositions. Good question: Prospects are identified via a company’s IP address.

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The Importance of Branding in Today's B2B Customer Acquisition

SBI Growth

As B2B CMO’s work to transition their teams to lead generation there is a danger of abandoning brand stewardship. The purpose of this blog article is to highlight the importance of branding for B2B customer acquisition. Greg built a powerhouse brand by transforming ‘Yellow Freight’ to ‘Yellow Transportation’, a highly preferred brand.

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How to Score Deals in the Final Quarter [Data & Expert Backed Tips]

Hubspot Sales

The very moment deal-seekers everywhere shoot their shot, turn prospects into buyers, and score buzzer-beating slam dunks that accelerate the business to record-breaking sales. Image Source You might expect that only B2C sales would increase in Q4, but research suggests otherwise. It’s here, the biggest sales quarter of the year.

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How Business Search Behavior has Shifted During the Coronavirus

Zoominfo

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. Its purpose is to help customers identify prospects interested in specific subject matter and topics related to a customer’s value propositions. Good question: Prospects are identified via a company’s IP address.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching. While the funnel is centered around the awareness, consideration, and decision stages of the customer’s journey, the circular flywheel focuses on attracting, engaging, and delighting prospects, leads, and customers.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. Recognize that B2B is human to human and it is at that level that you can make your magic. Anita Nielsen. Jen Ferguson.

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