Even in B2B, Customer Experience Defines You (April Referral Selling Insights)
No More Cold Calling
APRIL 29, 2019
Would you be surprised to learn that prospects want the same buying experience in their business lives as in their personal lives? B2B customers are just louder about it. Two phone calls later, with people promising to notify their transportation people and promising to call me, no one called. If we’re a prospect, we go dark.
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