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Even in B2B, Customer Experience Defines You (April Referral Selling Insights)

No More Cold Calling

Would you be surprised to learn that prospects want the same buying experience in their business lives as in their personal lives? B2B customers are just louder about it. Two phone calls later, with people promising to notify their transportation people and promising to call me, no one called. If we’re a prospect, we go dark.

Referrals 261
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100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Before we dive in, let’s take a quick look at the most-prospected-to industries. Logistics/Transportation.

Company 156
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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Retail Trade Transportation Information Finance & Insurance Real Estate Professional Services. 3369 Other Transportation Equipment Manufacturing. 336999 All Other Transportation Equipment Manufacturing.

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The B2B Marketer’s Guide to Virtual Reality

Zoominfo

Sales of VR and AR devices will reach $1.8 While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. But, VR/AR is already making its impact on the B2B world, and will only continue to grow more prevalent in the coming years. Shorten your sales cycle. Keep reading!

B2B 154
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How Business Search Behavior Has Shifted During the Coronavirus

Zoominfo

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. Its purpose is to help customers identify prospects interested in specific subject matter and topics related to a customer’s value propositions. Good question: Prospects are identified via a company’s IP address.

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The Importance of Branding in Today's B2B Customer Acquisition

SBI Growth

As B2B CMO’s work to transition their teams to lead generation there is a danger of abandoning brand stewardship. The purpose of this blog article is to highlight the importance of branding for B2B customer acquisition. For an emerging brand, marketers must provide air cover for sales reps to gain traction. Branding is Business.

B2B 306
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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.