Zoominfo

AUGUST 13, 2018

Uncovering the characteristics of your best buyers is critical for developing targeted content, product development, sales follow up, and anything related to customer acquisition and retention. 93% of companies who exceed lead and revenue goals report segmenting their database by persona.

Buyer Persona 165

Buyer Persona Ideal Customer Profile Buyer Lead Gen 165

Mereo

NOVEMBER 15, 2023

Is your account management focused on ensuring client satisfaction and client retention? 2) THE GRAYING OF LINES BETWEEN SALES AND MARKETING RESPONSIBILITIES Many sophisticated B2B organizations are seeing their sales and marketing responsibilities blurring and overlapping. What are your client retention rates?

Lead Rank 41

Lead Rank Marketing Commission Retention 41

Sales Hacker

MARCH 1, 2024

The B2B playbook is changing. Learn through this example AudiencePlus , a platform that enables B2B marketers to build, engage, and convert audiences through owned media, used this very strategy. A similar trend exists in the B2B world, with audiences subscribing to a brand’s podcast or newsletter.

Media 72

Media Company Distribution How To 72

SugarCRM

DECEMBER 20, 2022

Something all B2B marketing and sales teams have in common is an abundance of CRM data and challenges around how to make the most of it. Customer Retention and Expansion. Two fantastic ways to leverage CRM data with your ABM program are retention and expansion. Top 5 Ways to Leverage Your CRM Data for ABM.

Account Based Marketing 48

Account Based Marketing CRM Lead Rank Data 48

Green Lead's B2B

MARCH 29, 2010

It's focused on skills, performance and retention. Our goal: Get to three keepers out of four. How do you train your inside sales recruits? Us, well, here's our modified training plan. Green Leads Culture - People fitting in is a big part of our success strategy. If the whole team doesn't have chemistry together, we won't thrive.

Demand Generation 31

Demand Generation Demand Generation Targets Inside Sales Hoovers 31

Corporate Visions

MAY 22, 2019

Tap into the Potential of Customer Retention and Expansion. Most sales and marketing teams spend the majority of their budgets and effort on customer acquisition and demand generation. Clearly, customer retention and expansion are highly underrated yet powerful growth engines within your company.

Strategy 103

Strategy Ideal Customer Profile Lead Rank Lead Scoring 103

Corporate Visions

OCTOBER 13, 2018

Filling the funnel, driving pipeline, and acquiring net-new customers will always be the sexy, swashbuckling side of B2B sales—which is why so many sales meetings are overwhelmingly focused on preparing salespeople for success in exactly this stage of the buying cycle. What sales kickoff isn’t about maximizing profitability?

Meeting 67

Meeting Demand Generation Agencies Maximizer Top of Funnel 67

Pointclear

OCTOBER 6, 2015

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. In fact, I would argue that all the broad-based demand generation work many companies are doing is the real distraction if their sales model and growth targets focus on a defined universe of accounts.

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Product Management University

FEBRUARY 25, 2020

In B2B, you’re usually better off to build your growth strategy on the three common markets until you reach critical mass in terms of market share, wallet share and customer success. Demand Generation. Solutions marketing in B2B gives you two benefits that product marketing doesn’t. Solution Demos vs. Product Demos.

Lead Rank 52

Lead Rank Marketing Segment Face-to-face 52

Zoominfo

AUGUST 1, 2022

It’s an equation,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Because B2B sales cycles can stretch months or even years, you typically won’t see a return on investment (ROI) for a while. To accurately report on your ABM campaign, you need three important elements: benchmarks, metrics, and reporting.

Account Based Marketing 130

Account Based Marketing Top of Funnel Lead Rank Ideal Customer Profile 130

Sales Hacker

JANUARY 6, 2021

According to MarketingProfs , customer retention rates are 36% higher at companies where sales and marketing are closely aligned. Eighty percent of B2B companies also say that ABM increased their customer lifetime value. Keep in mind that 73% of B2B buyers want a personalized, B2C-like buying experience.

Account Based Marketing 61

Account Based Marketing Ideal Customer Profile Demand Generation Targets Top of Funnel 61

Sales Hacker

DECEMBER 8, 2017

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. It’s that time of year again. Facing the Reality of A.I.

Trends 97

Trends Outsourcing Services Top of Funnel Account Based Marketing 97

Sales Hacker

JUNE 12, 2018

If you were able to get some results by purely using non-focused demand generation, your website, and other lead sources, scaling will be hard. The program should clearly outline expectations for the SDR’s 1st 30 days, it should provide a peer mentor & it should test retention of key info & prospecting skills.”

Scale 75

Scale Hiring Ideal Customer Profile How To 75

Hubspot Sales

AUGUST 21, 2023

This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching. Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. Build brand awareness and demand generation with inbound and/or outbound methods.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. Recognize that B2B is human to human and it is at that level that you can make your magic. Become the Beyonce of B2B sales. Anita Nielsen.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

The ROI Guy

APRIL 21, 2010

Today’s buyers are more conservative than ever, demanding that any investment they make drive tangible savings and business value – a fundamental change called Frugalnomics. Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new buyer demands.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40