The Pipeline
FEBRUARY 1, 2013
Especially as you work with medium and large size companies, B2B sales can mean large transactions and more opportunity to showcase advanced selling skills. But B2B selling, especially to large corporations has evolved into a complicated process. Large Evaluation Teams.
Zoominfo
FEBRUARY 13, 2019
It’s a guaranteed ROI booster — but, that’s only if you do it correctly. We’ve said it before and we’ll say it again: Personalization is no longer a “nice-to-have” in B2B marketing — it’s a requirement. In fact, 55% of B2B professionals say that marketing personalization leads to higher rates of sales conversions and future growth.
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Seismic - Sales Effectiveness
JULY 23, 2019
The modern B2B buyer now expects a personalized purchase process and solution that takes into consideration their unique challenges and priorities. B2B sales are increasingly complex in nature. Most B2B buyers look for vendors who understand their business and the challenges they face.
The ROI Guy
APRIL 23, 2010
A survey by Gartner found that 44% of high-tech and telecommunications companies plan to increase their marketing budgets this year. The report was based on an online survey of 206 global high-tech and telecommunications providers conducted in December. See the B2B Magazine summary here:[link].
Seismic - Sales Effectiveness
SEPTEMBER 3, 2019
And this type of mediocre sales experience can cost B2B companies up to 3% in potential earnings per rep, which sounds small but could actually equate to millions in lost revenue. They need messaging and sales collateral that addresses apprehensions, that demonstrates the ability to solve a problem, and that shows how ROI can be attained.
The ROI Guy
AUGUST 19, 2014
While buyers are scrutinizing proposals with a keen eye on value / ROI, the average rep still reverts to a less than effective product centric sales pitch – focusing on your product, features and price vs. the buyer challenges and the differentiated value you can deliver in helping overcome these challenges.
SugarCRM
DECEMBER 29, 2015
At the end of the day, reporting and ROI are king, and modern marketing automation platforms offer the real accountability that only data can provide. While 53% of B2B Fortune 500 companies use marketing automation, only about 4% of businesses in the U.S. with 20 or more employees do and, overall, only 22% of companies do.
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