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What's the Difference Between Sales and Marketing? A Simple & Easy Primer

Hubspot Sales

What's the difference between sales and marketing? Marketing informs and attracts leads and prospects to your company and product or service. Sales, on the other hand, works directly with prospects to reinforce the value of the company's solution to convert prospects into customers. Sales and Marketing.

Marketing 106
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8 Ways You Can Generate Your Own Leads if You Don’t Have Marketing Support

Hubspot Sales

Write blogs. Over the last 10 years, inbound marketing has proven to be a great way to generate leads and acquire customers and help you hit your quota. But what if you don’t have a marketing department or your marketing team doesn’t practice inbound? Attend a networking event. Revisit closed/lost opportunities.

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Leading Growth: How to modernize your sales team

Alice Heiman

Watch the podcast below or on our YouTube channel. 4:47] If you’re training your team in a legacy approach where it’s looks like solution selling and we start with let me tell you how great our company is and look at all these logos…. [8:21] Blog: [link]. 8:21] …one client said to me, we did $10 million.

Lead Rank 131
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Artificially Intelligent Selling

Tony Hughes

There are 1,000 channels but there’s nothing on. The sheer volume of content, channels and workload is killing quality. Everything old (value selling, solution selling, insight selling, trusted advisor, etc.) The noise is deafening but no-one can hear. Miscommunication and misunderstanding is everywhere.

B2C 80
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When Our Business Models Break……

Partners in Excellence

Everyday, I have conversations with a wide variety of people, whether senior corporate executives, sales/marketing leaders, sales enablement/sales ops, front line sales managers, sellers, marketers. Our training programs, our tools, our sales/marketing programs are no longer as impactful as they used to be.

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The Future of B2B Selling is Contextualised Technologies

Tony Hughes

Social Selling is powerful for B2C and advancements and also relevant for B2B in low margin commoditized environments to drive down costs and also for projecting communication via digital channels. But ‘Social Selling’ is a misnomer in complex solution selling, and we should instead think ‘Social Engagement’.

B2B 78
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6 Effective B2B Sales Approaches You Must Incorporate Today

Salesmate

Businesses are well informed and have good knowledge about the current market trends. Once you get the referral, use social media channels to connect with the potential prospect. The solution selling sales approach. Unlike the traditional sales approach, solution selling focuses on educating the prospect.

B2B 111