Executive Interview with Rich Lanchantin, CEO, @Qstream: Sales as a Buying Experience
SBI
MARCH 1, 2020
Q: SHOULD SELLING BE VIEWED AS A BUYING EXPERIENCE AND WHY. RICH : Buyers are more informed, smarter in terms of how they purchase, and better at identifying authenticity or hype in a sales process. What stands in the way of a great buying experience today (pre- or post-sale)?
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