SugarCRM

NOVEMBER 18, 2021

Webinars that are used for demand generation are a well-known tactic for attracting a targeted audience to educate them on how they can learn, achieve and improve business or technology challenges. Now, newsletters are one of the least effective lead generation tool—everyone has one.

Webinar Metrics 48

Webinar Metrics Social Media Education Demand Generation 48

Pointclear

AUGUST 23, 2012

Alignment Shifting to Jointly Developing Impactful Messages, Tools and Assets. Click to start video at this point — Tim sees two primary focal points for marketing and sales alignment: the lead generation/demand generation element and the content/sales enablement piece. I think I’m OK.’ I just can’t make sense of it.’”.

Demand Generation Agencies 124

Demand Generation Agencies Prospecting Demand Generation Demand Generation Targets 124

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3 For example, the typical B2B prospect receives an average of 20.3

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The Pipeline

APRIL 25, 2011

Demand Generation. Sales Tool. White Paper. But more important than that, is the desire to sell…that is to say, the desire to turn the process and all it implies into results. Deep inside, it all depends on only one action : attitude. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling.

Pipeline 216

Pipeline Twitter Hiring Cold Calling 216

The ROI Guy

FEBRUARY 21, 2012

Frugalnomics is in full effect, and as a result, marketing is harder than ever before, requiring more significant investments in more content, more channels and more collaboration. Is it Worth It? So how do you justify the incremental investment it’s going to take to drive these new programs? This would mean close to 200% ROI.

Lead Rank 68

Lead Rank Lead Scoring Leads Marketing Qualified Lead 68

The ROI Guy

MAY 4, 2006

Small and medium businesses have come alive as of late, and there is a real race on to address this marketplace, particularly with new simplified solution sets, on-demand applications (SaaS) and strong channel / reseller relationships to help reach these buyers. On average, how much do IT firms spend on marketing?

Marketing 40

Marketing Vendor ROI Survey 40

The ROI Guy

MAY 4, 2011

The survey responses indicated a decided lack confidence in newer tactics like social media, blogs and videos, and even some stall worth tactics such as white papers and case studies. The more aligned the tools are to helping the buyer through the journey, the better.

Marketing 94

Marketing Case Study Survey Social Media 94

Pointclear

MAY 5, 2015

Fact is that most organizations and even many consultants have viewed lead nurturing as a separate event (not part of an integrated Demand Generation Strategy) and in doing so, have made success elusive. Rather, nurturing is a key stage in the overall progression of a holistic Demand Generation Program.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100

Sales Hacker

DECEMBER 8, 2017

YoY Increase in CAC leading to increased reliance on channel partnerships. The role of text messaging and other unconventional communication channels in sales prospecting and customer success. Sales tools and automation capabilities are more advanced than ever before. Growth of Omni-Channel Sales Strategies & Social Selling.

Trends 97

Trends Outsourcing Services Top of Funnel Account Based Marketing 97

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

ROI 49

ROI Social Media Vendor Buyer 49

Sales Hacker

OCTOBER 7, 2021

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. The world of sales is awesome and can lead you to see many places, you control your earnings, and always be learning new leading edge tools/apps/programs etc.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Tony Hughes

MARCH 13, 2018

If you're a sales person, sales manager or CEO that aspires to greatness this year and leveraging the new channels to book major revenue, remember that it's not just about social selling – it's about advanced strategic social selling ! Build one-pagers, white papers, brand collateral and an array of enticing sales material.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

The ROI Guy

SEPTEMBER 17, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

ROI 40

ROI Social Media Ideal Customer Profile B2B 40