Anthony Iannarino

NOVEMBER 19, 2019

Stringing together the 14 tools you need to nurture your dream clients will allow you to become known as someone worth a meeting. The Phone : You may not have expected this tool to be first on the list, but it belongs here. If you want to be known, then don’t wait for your dream client to bump into you on a social channel.

Tools 89

Tools Case Study eBook Study 89

Smooth Sale

MARCH 10, 2024

Moreover, your sales representatives require the right tools to build rapport and close deals. Studies show ebooks and white papers can also impact the customer decision-making process. Leverage Li nked M arketing LinkedIn is among the most powerful tools for B2B marketers looking to grow sales. Take Your Leap Today!

B2B 106

B2B Top of Funnel How To Sales Qualified Lead 106

Zoominfo

OCTOBER 18, 2022

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. Demand creation Includes webinars, white papers, and product trials 3. Sales enablement Includes playbooks, ROI tools, and battle cards 4. The good news?

Lead Gen 130

Lead Gen Lead Rank Sales Qualified Lead Leads 130

Score More Sales

MARCH 26, 2013

Mid-sized companies need better tools to help understand what customers need and want. In reviewing a white paper this week my eyes glommed on to a sentence: “Traditional CRM often falls short in enabling the proactive decision-making skills that business leaders need to address the demands of their clients.”. Get buy-in.

CRM 235

CRM Guidelines Data Compensation 235

The ROI Guy

AUGUST 27, 2018

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

Ideal Customer Profile 55

Ideal Customer Profile Tools Eloqua Customer 55

SBI Growth

APRIL 8, 2013

Their goal is to know what resonates with buyers: Blog posts, webinars, white papers, etc. You also need someone responsible for launching, measuring and optimizing all demand generation channels. Launching – With buyer research & content in hand, what channels should you deploy? Use this tool to plan correctly.

Top of Funnel 319

Top of Funnel Marketing Demand Generation Demand Generation Targets 319

Janek Performance Group

DECEMBER 20, 2023

Confirm that your SPF, DKIM, and DMARC records are properly set up within your sales or marketing automation tools. These are scheduled for fixed days, times, and channels, such as phone calls, emails, LinkedIn requests, etc. Instead, offer value through white papers and eBooks. Databases are an important tool.

Ideal Customer Profile 62

Ideal Customer Profile Prospecting Gatekeeper Webinar Metrics 62

Pipeline

APRIL 1, 2024

Break down your sales pipeline into basic parts: Lead generation channels: decide on the channels you will be using to generate leads. Improve your content marketing with valuable and informative blogs, white papers, and e-books. Lead evaluation: not every lead is worth pursuing. Start with a 14-day free trial !

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Zoominfo

JULY 25, 2023

From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies. 7 B2B Lead Generation Strategies & Tools Here are some of the most valuable strategies and tools your GTM teams can deploy to identify and begin the path toward converting valuable B2B leads.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Janek Performance Group

MARCH 26, 2024

Among the myriad of tools and strategies available, one aspect stands out: buyer personas. This should include demographic information, such as roles, goals, preferred communication channels, challenges, and common objections. This should include blogs, case studies, and white papers.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Pipeliner

MAY 12, 2021

Set Up an Automated Omni-channel Prospecting. Omni-channel prospecting is about putting each sales strategy, each tool, and each channel to work, interact and connect with prospects. Approaching multiple prospecting approaches and channels enables you to reduce downturns in sales performance on particular channels.

Sales Automation 98

Sales Automation Social Media Ideal Customer Profile Channels 98

Velocify

DECEMBER 12, 2012

According to a new white paper, “ Inclined But Inactive: Strategies to Win Over Past Prospects ,” schools are missing a significant opportunity to boost enrollment rates at a lower cost than the cost of acquiring new prospects. The new white paper is available as a free download on Datamark’s website.

Leads360 88

Leads360 Funnel Top of Funnel Study 88

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. Instead, the information can be passed into the tool on the “call”.

Lead Rank 45

Lead Rank Lead Scoring Eloqua Unica 45

SBI

NOVEMBER 2, 2017

Model N provides solutions for Finance and Channel Management to create, implement and manage channel incentive programs like rebates and MDF, and Channel Data Management solutions that provide clear visibility into sales out and sell through data, all working together to better align manufacturers and their channels partners to maximize revenues.

Revenue 131

Revenue Lead Rank SAP Maximizer 131

Showpad

MAY 22, 2019

In this next piece from our “Sales Enablement Defined” series, we explain how sales engagement tools support sales and marketing alignment and what to look for in a solution. Sales engagement tools offer a number of benefits for sales and marketing teams: Improves internal and external communication. Communication channels.

Sales Enablement 74

Sales Enablement Marketing Buying Cycle Direct Mail 74

Appbuddy

JUNE 14, 2021

Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. Hobson has also written an excellent white paper on the topic, which you’ll find here.

ROI 52

ROI Everest Channels Webinar Metrics 52

Highspot

MAY 6, 2021

But too many sellers go into a campaign blind, not using the tools at their disposal to identify decision makers, or the companies where their product or service would be a good fit. You also wouldn’t want to offer a white paper that’s too general to apply to your buyer’s unique challenges.

Prospecting 116

Prospecting How To Buyer Campaigns 116

The ROI Guy

MAY 9, 2012

The iPad is perceived as a great new business tool, to empower sales to deliver more provocative interactive presentations, and to enable B2B marketing to provide engaging content to ever more mobile buyers. One way to do this is with iPad enabled Value Marketing tools. and "Why You?".

Lead Rank 75

Lead Rank Lead Scoring Marketing Comparison 75

Partners in Excellence

JULY 29, 2014

We have new tools, techniques, and capabilities to engage more people, more differently than we ever have before. Rather than investing the time and expense in developing traditional materials–white papers, brochures, flyers, etc.–we I think this is what many people miss about the social tools.

Social Media 99

Social Media Social Selling Direct Mail Media 99

Pointclear

DECEMBER 8, 2011

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. Especially since new marketing channels, technologies and platforms are making all of this much easier. However, that difficulty does not absolve marketers from making an effort.

ROI 178

ROI Demand Generation Agencies Salary Demand Generation 178

Allbound

DECEMBER 12, 2018

It seems that every tool out there can help you in some way, but how can you tell if the benefits outweigh the cost? For any manager to approve the budget, a tool must not only solve your problems, but the tool should easily achieve its ROI. Are you ready to launch a PRM? Three—You Want to Eliminate the Manual Process.

ROI 52

ROI Channels Case Study Churn 52

Pointclear

JANUARY 26, 2012

But what are the most effective outbound marketing channels for kicking off a business relationship? These are the five essential channels you can rely on for generating a steady stream of inquiries that you can then convert to qualified leads, and have a prayer of closing enough sales to meet your revenue quota.

Media 233

Media Direct Mail netFactor Trade Show 233

The ROI Guy

AUGUST 3, 2018

This is exactly what Commvault did for their Hyperscale backup solution, working with Alinean to develop the Backup TCO Assessment tool. When complete, a personalized PDF white paper report is delivered to clearly document the competitive advantages and savings and so prospects can share the results internally with other decision makers.

Competition 45

Competition Comparison Decision Maker How To 45

Allbound

JULY 11, 2018

Content is a proven sales and retention tool, but there are three significant challenges to using content in your partner program. Understanding that channel marketers may need to create content to bring on new partners, to help those partners sell, and to help end users be successful. article/case study/webinar/e-book/white paper.

Top of Funnel 66

Top of Funnel Webinar Metrics Distribution Case Study 66

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3 For example, the typical B2B prospect receives an average of 20.3

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

The Pipeline

JUNE 8, 2011

As usual, I invite you to have your two cents, and view all our videos at Renbor’s You Tube channel Sell Better. Sales Tool. White Paper. Recently someone turned the table on me asked me why I ask that question and what my view is on what should be in your pipeline. What’s in Your Pipeline? Tibor Shanto.

Pipeline 224

Pipeline Cold Calling Hiring Compensation 224

Allbound

OCTOBER 17, 2018

However, sometimes the pace at which technology advances can be dizzying, making strategic planning and managing channel partner relationships more complicated. times shorter, according to a 2017 Aberdeen Group Research Study on channel partner marketing and sales. Pain Point #2: “Our channel partners don’t save the files we send.”.

Top of Funnel 48

Top of Funnel Vendor Case Study Channels 48

MarketJoy

JULY 27, 2018

I’m sure you’ve heard that buyers have more power now than ever before because of all the tools and information at the buyer’s disposal. Long gone are the days where buyers relied on salespeople to be their sole education channel. As a marketer or salesperson, how can you use these tools and channels to your advantage?

B2B 64

B2B Lead Rank Lead Scoring B2C 64

Pointclear

JULY 12, 2012

” She notes that the success of inbound doesn’t mean that marketers should turn away from outbound channels: “I do think that inbound is important, but that doesn’t mean you need to abandon all the things that you’re already doing that you know work.” Don’t do any outbound.’

Strategy 171

Strategy Social Media Inbound Outbound 171

Your Sales Management Guru

MAY 24, 2017

Those are just a few samples, for a list of the top 40 Actions Sales Managers must do to achieve predictable revenue download this white paper. Check out his Sales Management Tool Kit or the Acumen Project and his new Ignite Your Sales Team online video training program for sales leaders. Need more sales management resources?

Channels 46

Channels Analysis Vendor Energy 46

The Digital Sales Institute

SEPTEMBER 20, 2023

In this article, we’ll focus on some practical and essential selling skills to include in your sales tool bag to act as points of reference in your sales activity. A lot of sales training programs fail to engage salespeople due to outdated methodologies or delivery channels.

Selling Skills 52

Selling Skills Ideal Customer Profile Negotiation Up-Sell 52

SBI

AUGUST 2, 2018

Darryl: VanillaSoft provides a sales engagement platform that enables sales development teams to respond to new leads faster, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Darryl: VanillaSoft provides a number of white papers, webinars, and case studies in our Resource Library.

VanillaSoft 95

VanillaSoft Sales Qualified Lead Marketing Qualified Lead Lead Rank 95

LeadFuze

DECEMBER 31, 2021

Youll see a 760% jump in revenue if you use the channels where your buyers are spending their time instead of following cookie-cutter approaches. He also mentions some tools that will help you create more effective content. Youll learn what incremental improvements you can make by using different subject lines, CTAs and channels.

Campaigns 52

Campaigns Webinar Metrics Face-to-face Follow-up 52

Sales Hacker

SEPTEMBER 25, 2020

Rather than taking a cookie-cutter approach when designing your sales campaigns, utilize the channels where your audience spends the most time. Consider attaching a relevant article or white paper, but it has to be more than ‘circling back on my last message’. Alter your approach, tweak your segmentation, add new channels.

Campaigns 68

Campaigns Webinar Metrics Follow-up Consumer 68

The Pipeline

MARCH 30, 2011

To get more insight on that, you can read a related article “ Working Backwards From Your Goal To Get Ahead “ Look forward to your comments, and invite you to visit our YouTube Channel to view other SellBetter sales videos. Sales Tool. White Paper. What’s in Your Pipeline? Tibor Shanto. Sales Cycle.

Pipeline 222

Pipeline Prospecting Cold Calling Sales Qualified Lead 222

The ROI Guy

JANUARY 13, 2016

Just as the research shows the increased demand and importance of ROI, so too it shows that most organizations struggle delivering the right ROI content and tools to their sales teams and channel partners. One in four admit that their current ROI selling programs need a major redesign, and almost 50% say improvement is needed.

ROI 56

ROI Decision Maker Case Study Face-to-face 56

SugarCRM

NOVEMBER 18, 2021

Now, newsletters are one of the least effective lead generation tool—everyone has one. Today, attracting new prospects to a webinar is a challenge for B2B organizations as we all receive so many hourly and daily emails, many of which are requests to download a free white paper or attend a webinar.

Webinar Metrics 48

Webinar Metrics Social Media Education Demand Generation 48