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Make Marketing More Efficient by Embedding Analytics on Top KPIs

Pointclear

Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Frank''s remarkable 25-year career of driving marketing and sales operations divisions within Fortune 500 and start-up organizations is highlighted by his passion for business development and empowering others to succeed.

Analytics 216
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The 5 Top Media for Cold Prospecting

Pointclear

But what are the most effective outbound marketing channels for kicking off a business relationship? These are the five essential channels you can rely on for generating a steady stream of inquiries that you can then convert to qualified leads, and have a prayer of closing enough sales to meet your revenue quota.

Media 233
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PowerViews with Bob Thompson: Evolving from RPM 1.0 to RPM 2.0

Pointclear

Bob has three decades of experience in sales, technical support, consulting, research, and online community development. Sales Quotas & Optimistic Expectations for Quicker Economic Recovery. The Role of Revenue Performance Management in Marketing and Sales Alignment. My guest today is Bob Thompson.

Inbound 145
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Good Reads for B2B Marketing - Modern Marketing from Stan Lee

Pointclear

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The ever-present gap between marketing and sales continues for many businesses. How Marketing Can Deliver Qualified Leads.

Eloqua 176
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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

Pointclear

It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. After three months of calling, 40% wanted to continue to be in the IT company’s lead nurturing program, 15% moved further along in the sales cycle and 7% converted into customers.