5 Steps to Account-based Marketing Success
Pointclear
JANUARY 13, 2017
Most marketing and sales folks I talk to agree … in theory. Zero in on prospects with the most propensity to buy to keep you from incurring marketing/sales costs that don’t deliver return. Then deliver it via all media (inbound and outbound), across multiple sales cycles, at just the right frequency. Analyze, Analyze, Analyze.
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