Channels Magazine PointClear Prospecting 
Pointclear
APRIL 26, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Amy Guarino says marketers should follow along as a prospect journeys through the company’s various channels. Via BtoB Magazine. Staple Yourself to a Lead. Via B2B Marketing Insider.
Pointclear
MARCH 6, 2014
Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Others are more subtle branding channels with more difficult-to-measure metrics.
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Pointclear
MARCH 19, 2015
2) Newspapers and Magazines: We all know that newspapers and magazines are in a tailspin, but is that entirely accurate? Prospects may move back and forth from marketing to sales multiple times throughout the buying process. 3) Email: There’s a notable resurgence in email marketing. Marketing is no longer sequential.
Pointclear
JUNE 8, 2012
She is responsible for the direction and day-to-day editorial operations of award-winning publications including the executive journal, Customer Strategist; online business publication, 1to1 Magazine; its e-newsletter, Weekly Digest; and Think Customers: The 1to1 Blog. Ginger has covered the industry for more than 25 years.
Pointclear
MAY 2, 2012
He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. He adds that inbound marketing is generally thought of as search optimization and links so that prospects find you either through a search or by reading something interesting that is linked to you.
Pointclear
APRIL 13, 2012
He is the author of the book, The New Rules of Sales Enablement , the co-author of How to Create Killer Sales Playbooks , and he’s a regular contributor to B2B Magazine. He encourages them to take a stand on the important issues and be provocative, especially with social media and the newer digital channels.
PandaDoc
SEPTEMBER 2, 2020
This disparity isn’t surprising, as a number of factors have come together in recent years to make B2B sales more challenging than ever: That same HubSpot report also found that 38% of salespeople say getting a response from prospects is getting more difficult. ” As a modern digital magazine, Sales POP! Predictable Revenue.
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