Pointclear

JULY 25, 2011

If there are so few hunters, then why are sales executives so eager to have hunters beating bushes to find new prospects instead of doing what they were naturally intended to do? Alexander’s work has been profiled in The Wall Street Journal, MSNBC, Fortune Magazine, Inc. Magazine, Investor’s Business Daily, etc.

Hiring 177

Hiring Prospecting Inbound Journal 177

Pointclear

FEBRUARY 4, 2014

Never before have marketers had so much information about prospects, customers, the competition, and the markets they hope to reach. Make one set of messaging "dynamic" and tailored based on prospect data. Don’t get excited, we may just be talking about a prospect here. By Christopher Hosford, editor-in-chief, HosfordGroup.

Top of Funnel 239

Top of Funnel Opportunity Data Revenue 239

Pointclear

MARCH 6, 2014

Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Christopher is former East Coast Bureau Chief of Crain’s “BtoB” magazine, and former editor-in-chief of Nielsen’s “Sales & Marketing Management” magazine.

Paid Content 252

Paid Content Social Media Survey ROI 252

Pointclear

JULY 20, 2016

Many of the questions I field have to do with number of touches and the types of touches we recommend to effectively nurture a prospect. Nurturing Prospects is Not Easy, Otherwise Everyone Would Do It. touches to engage with a prospect. The program was an unqualified success.

Outsourcing Services 100

Outsourcing Services Media Strategy Sales Qualified Lead 100

Pointclear

JANUARY 21, 2014

It is true that "Nothing Happens until Somebody Sells Something i ," but I venture to say that in most cases in today’s sales environment, nothing happens until someone in Marketing creates a qualified prospect. When that happens, and the connection occurs between the prospect and the salesperson, a sale occurs 15-25% of the time.

Harte Hanks 226

Harte Hanks Marketing ROI Sales Qualified Lead 226

Pointclear

MAY 23, 2011

Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps. In case you are not familiar with this new way to buy prospecting data, let me provide some background. Is the data correct?

Resources 160

Resources Marketing B2B Study 160

Pointclear

JANUARY 18, 2017

We had left voicemails, sent emails and even sent an industry magazine that featured the CFO of one of our client’s clients. Just today I was copied on a note sent to one of the BDR’s that supports PointClear’s sales team. so thank you not only for the lead but the professionalism that clearly rubbed off on this prospect.”.

Account Based Marketing 100

Account Based Marketing Opportunity Decision Maker Scale 100

Pointclear

MARCH 19, 2015

2) Newspapers and Magazines: We all know that newspapers and magazines are in a tailspin, but is that entirely accurate? Prospects may move back and forth from marketing to sales multiple times throughout the buying process. 3) Email: There’s a notable resurgence in email marketing. Marketing is no longer sequential.

Direct Mail 100

Direct Mail Marketing Lead Rank Buying Cycle 100

Pointclear

DECEMBER 18, 2012

You can also read his feature article Make 2013 Your Best Sales Year Ever in the January 2013 issue of Success Magazine. Click to start video at this point — Salespeople can’t rely on marketing to send them ready to buy prospects. No matter where the prospect comes in the sales rep will need to work to get the sale.

Lead Rank 201

Lead Rank Social Media Sales Qualified Lead Video 201

Pointclear

JUNE 8, 2012

She is responsible for the direction and day-to-day editorial operations of award-winning publications including the executive journal, Customer Strategist; online business publication, 1to1 Magazine; its e-newsletter, Weekly Digest; and Think Customers: The 1to1 Blog. Ginger has covered the industry for more than 25 years.

Customer 145

Customer Social Media Inbound Top of Funnel 145

Jonathan Farrington

NOVEMBER 2, 2012

Neil Rackham delivered the keynote address at this year’s national US Business Marketing Association meeting and is quoted in “BtoB Magazine” as follows: “ Sales and marketing are two functions with an identical mission, so how can they be like ships passing in the night?”. 3 Steps to Align Sales and Marketing. I invite your comments.

Sales Qualified Lead 38

Sales Qualified Lead Outsourcing Services PointClear Inbound 38

Pointclear

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. You really start that conversation with that prospect, and hopefully you steer them to you.” 2012: Transformational Change, the New Buyer & Big Data.

Marketing 247

Marketing Outbound Inbound Vendor 247

Pointclear

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. He adds that inbound marketing is generally thought of as search optimization and links so that prospects find you either through a search or by reading something interesting that is linked to you. Stay Tuned.

Social Media 180

Social Media Media Inbound ROI 180

Pointclear

APRIL 13, 2012

He is the author of the book, The New Rules of Sales Enablement , the co-author of How to Create Killer Sales Playbooks , and he’s a regular contributor to B2B Magazine. A systematic approach here does a better job of identifying potential prospects and sales opportunities. What are the challenges that they’re having?

Marketing 169

Marketing Social Media Scale Trade Show 169

PandaDoc

SEPTEMBER 2, 2020

This disparity isn’t surprising, as a number of factors have come together in recent years to make B2B sales more challenging than ever: That same HubSpot report also found that 38% of salespeople say getting a response from prospects is getting more difficult. ” As a modern digital magazine, Sales POP! Predictable Revenue.

Top of Funnel 98

Top of Funnel Sales Management Hiring Lead Rank 98