Pointclear

MAY 27, 2014

He is former East Coast Bureau Chief of Crain''s "BtoB" magazine, and former editor-in-chief of Nielsen''s "Sales & Marketing Management" magazine. Today''s guest post is by Christopher Hosford, editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency.

Marketing 229

Marketing B2B LinkedIn Sales 229

Pointclear

MARCH 6, 2014

Christopher is former East Coast Bureau Chief of Crain’s “BtoB” magazine, and former editor-in-chief of Nielsen’s “Sales & Marketing Management” magazine. He is editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency. He can be reached at chris@hosfordgroup.com.'

Paid Content 252

Paid Content Social Media Survey ROI 252

Pointclear

FEBRUARY 4, 2014

Christopher Hosford is former East Coast Bureau Chief of Crain''s "BtoB" magazine, and former editor-in-chief of Nielsen''s "Sales & Marketing Management" magazine. Because the biggest opportunity with Big Data is revenue. And you can’t get more simple than that. He can be reached at chris at hosfordgroup dot com.'

Top of Funnel 239

Top of Funnel Opportunity Data Revenue 239

Jonathan Farrington

MARCH 16, 2013

This is the group that will be … Writing articles for the Top Sales magazine. I am also delighted that we will be working with our long-standing sponsors again in 2013: FRONT ROW Solutions, iMeet, INSIGHTSQUARED, membrain, Objective Management Group, OneSource, PointClear, Richardson, Salespod, and 22Touch.

PointClear 55

PointClear Groups Twitter Survey 55

Pointclear

APRIL 15, 2014

He is former East Coast Bureau Chief of Crain’s “BtoB” magazine, and former editor-in-chief of Nielsen’s “Sales & Marketing Management” magazine. Christopher Hosford is editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency. He can be reached at chris@hosfordgroup.com.'

SAP 214

SAP Enterprise Enterprise Conference 214

Pointclear

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. BtoB Magazine Website: www.btobonline.com. Stay Tuned.

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Jonathan Farrington

APRIL 25, 2012

This is an extract from an excellent interview Linda Richardson has just completed with Geoffrey James for May’s Top Sales Magazine, due to publish next week on May 1st. I discuss this fact in detail with Dan McDade of PointClear – HERE. Salespeople need training in non face-to-face customer contact whether on-line or phone”.

Inside Sales 43

Inside Sales PointClear Face-to-face Outside Sales 43

Pointclear

DECEMBER 17, 2013

Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology.

Harte Hanks 232

Harte Hanks Lead Rank B2B Data 232

Pointclear

NOVEMBER 17, 2017

John Golden with Sales Pop , an online multi-media magazine that empowers sales leaders, sales management, sales professionals and entrepreneurs, and I recently chatted about the dynamics at work here, the role of technology, i.e. inbound marketing, and what needs to happen for both sides to truly align.

Scale 100

Scale Marketing Conversion Inbound 100

Pointclear

SEPTEMBER 9, 2015

In response to this dilemma, I wrote an article for TMCnet’s Customer Magazine entitled, “How to Get Your Head Around Data-Driven Marketing.” 1,876 marketing technology vendors were represented across 43 categories. Amidst this overwhelming landscape of marketing technology, what’s a marketer to do? Marketing decision makers, rest assured.

Data 100

Data Marketing Decision Maker Vendor 100

Pointclear

JULY 20, 2016

We used a combination of telephone dials, voicemails, emails and one direct mail package (actually a magazine article about one of our client’s clients) over the course of one quarter (ninety days or sixty work days). During that call we found out that this executive had saved two emails, one voicemail and the magazine we had mailed to him.

Outsourcing Services 100

Outsourcing Services Media Strategy Sales Qualified Lead 100

Pointclear

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. BtoB Magazine Website: www.btobonline.com. Stay Tuned.

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

Pointclear

JULY 25, 2011

Alexander’s work has been profiled in The Wall Street Journal, MSNBC, Fortune Magazine, Inc. Magazine, Investor’s Business Daily, etc. Send your closers in in the 9 th and let them throw flames. Greg Alexander is Sales CEO of Sales Benchmark Index.

Hiring 177

Hiring Prospecting Inbound Journal 177

Pointclear

AUGUST 28, 2013

Nick is a results-driven marketer, has been a writer for Fortune magazine, an adjunct professor at New York University, and an award-winning investigative journalist for CBC television. Here are some highlights from our discussion, which can be viewed in its entirety below.

Hiring 214

Hiring Consumer Video Vendor 214

Pointclear

MAY 23, 2011

Response files , made up of individuals who have taken some kind of action, like subscribe to a trade magazine, attend a conference, or buy a product. Continuing with the pizza shop example, you might rent a list of subscribers to Pizza Shop Management magazine. Response files were typically sold on a list by list basis.

Resources 160

Resources Marketing B2B Study 160

Pointclear

MARCH 19, 2015

2) Newspapers and Magazines: We all know that newspapers and magazines are in a tailspin, but is that entirely accurate? Ginger also touches on the concept of programmatic ad buying, which is a platform that makes it easier to manage television inventory and end-to-end programmatic television campaigns.

Direct Mail 100

Direct Mail Marketing Lead Rank Buying Cycle 100

Pointclear

JANUARY 18, 2017

We had left voicemails, sent emails and even sent an industry magazine that featured the CFO of one of our client’s clients. Just today I was copied on a note sent to one of the BDR’s that supports PointClear’s sales team. You are my conscience. I have been extremely busy but I am now ready to talk to you.”

Account Based Marketing 100

Account Based Marketing Opportunity Decision Maker Scale 100

Pointclear

MARCH 13, 2014

Nick is a results-driven marketer, has been a writer for Fortune magazine, an adjunct professor at New York University, and an award-winning investigative journalist for CBC Television. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal.

Inside Sales 235

Inside Sales Social Selling Outbound Lead Rank 235

Green Lead's B2B

NOVEMBER 2, 2010

Trish Bertuzzi - The Bridge Group Karla Blalock - PointClear Bob Bly - Bly.com April Brown - Rubicon Marketing Group Michael Brown - Purple Pig Consulting Michael A. Members of SLMA and non-members are allowed to vote. Here is the list. If you find someone you want to vote for, click through and place your vote.

Harte Hanks 29

Harte Hanks Lead Management LeadMaster LeadQual 29

Pointclear

JANUARY 21, 2014

i This famous quote is attributed to a number of people including Peter Drucker, IBM''s Thomas Watson, and Arthur "Red" Motley, former publisher of "Parade" Magazine. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

Harte Hanks 226

Harte Hanks Marketing ROI Sales Qualified Lead 226

Jonathan Farrington

APRIL 26, 2012

To begin with, we are publishing the May edition of Top Sales Magazine , featuring some great articles from Jeffrey Gitomer, Dave Kurlan, Tamara Schenk and Samara Pope. So you see, the “winners in life” certainly know all about influencing! News : Next Tuesday – May 1st – is going to be a particularly exciting day!

Influencer 34

Influencer PointClear Positioning Energy 34

Pointclear

MAY 19, 2015

I wrote another blog about this concept that you can find in Top Sales World’s magazine here. I recently stumbled across the term Zeitgeist —which is defined as the intellectual fashion or dominant school of thought that typifies and influences the culture of a particular period in time.

Top of Funnel 100

Top of Funnel Cost per Lead Cold Calling Marketing 100

Pointclear

APRIL 17, 2012

As a further look at where marketing has progressed and why sales won’t take over lead generation anytime soon, look at a sample of the titles of the latest articles in the April 9 th BtoB Magazine: Marketers embrace digital content testing. Kate Maddox. Digital Edge. Maddox and Hosford. Tech enables. Sean Callahan.

Lead Generation 172

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 172

Pointclear

DECEMBER 18, 2012

You can also read his feature article Make 2013 Your Best Sales Year Ever in the January 2013 issue of Success Magazine. In addition, he is author of The Sales Blog , where he writes about sales and selling, sales management, the sales process, and what it takes to succeed. 2013 Predictions—Why Big Data Shouldn’t Be the Focus.

Lead Rank 201

Lead Rank Social Media Sales Qualified Lead Video 201

Pointclear

OCTOBER 2, 2012

Tony Jaros, SiriusDecisions Brian Carroll, MECLABS Rich Vancil, IDC Ginger Conlon, DM News (formerly with 1to1 Media) Christopher Hosford, BtoB, The Magazine for Marketing Strategists. I hope you enjoy them: Today's Featured Guests. Tony Jaros, Sirius Decisions, talked about “Establishing Presence at the Earliest Stages of Buying”.

Sales Qualified Lead 185

Sales Qualified Lead Lead Generation Lead Rank Marketing Qualified Lead 185

Jonathan Farrington

NOVEMBER 2, 2012

Neil Rackham delivered the keynote address at this year’s national US Business Marketing Association meeting and is quoted in “BtoB Magazine” as follows: “ Sales and marketing are two functions with an identical mission, so how can they be like ships passing in the night?”. 3 Steps to Align Sales and Marketing. I invite your comments.

Sales Qualified Lead 38

Sales Qualified Lead Outsourcing Services PointClear Inbound 38

Pointclear

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. 2012: Transformational Change, the New Buyer & Big Data.

Marketing 247

Marketing Outbound Inbound Vendor 247

Pointclear

JUNE 8, 2012

She is responsible for the direction and day-to-day editorial operations of award-winning publications including the executive journal, Customer Strategist; online business publication, 1to1 Magazine; its e-newsletter, Weekly Digest; and Think Customers: The 1to1 Blog. Ginger has covered the industry for more than 25 years.

Customer 145

Customer Social Media Inbound Top of Funnel 145

Pointclear

NOVEMBER 8, 2012

Linda is the author of ten books on sales and sales management, and she has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and the Conference Board magazine. The New Selling Landscape Calls for a New Sales Map.

Video 174

Video Journal Up-Sell Education 174

Pointclear

FEBRUARY 27, 2014

Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology.

Marketing 266

Marketing Strategy Eloqua Marketo 266

Pointclear

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. The next PowerViews will be with Chris Hosford of BtoB Magazine. I'm pleased to have Paul Gillin as a guest for our fourth episode of PowerViews. The Magnification Power of Social Media Comes From Sharing.

Social Media 180

Social Media Media Inbound ROI 180

Pointclear

APRIL 13, 2012

He is the author of the book, The New Rules of Sales Enablement , the co-author of How to Create Killer Sales Playbooks , and he’s a regular contributor to B2B Magazine. Jeff joined Forrester after spending 20 years in sales and marketing.

Marketing 169

Marketing Social Media Scale Trade Show 169

PandaDoc

SEPTEMBER 2, 2020

is an online multimedia magazine–“POP” being an acronym for “Purveyors Of Prosperity.” ” As a modern digital magazine, Sales POP! The PointClear founder invites interaction with B2B sales, marketing, and c-level execs through his (and guest bloggers) frequent posts.

Top of Funnel 98

Top of Funnel Sales Management Hiring Lead Rank 98

Pointclear

SEPTEMBER 15, 2015

Then a media rep for a magazine asked me about responses to programs, return on investment, and sales lead follow-up. Early in my marketing career I was just laying marketing brick for a basic wage. It was a job that was occasionally stimulating. I spent eight hours a day at it and no more. I had no answers.

Company 100

Company Marketing Sales Qualified Lead Lead Gen 100