Good Reads for B2B Marketing - Staple Yourself to a Lead
Pointclear
APRIL 26, 2013
Amy Guarino says marketers should follow along as a prospect journeys through the company’s various channels. Via Marketo. Brenner suggests a focus on conversion puts the prospect into an active relationship where you create unique value for the buyer. Build A Content Hub That Converts. Via B2B Marketing Insider.
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