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3 Types of Intent Data That Can Change How You Prospect Forever

Sales Hacker

Intent data can change how you prospect, manage the sales cycle, and close deals. What if you had access to your prospects’ buying windows (time periods when they are most likely to buy)? Consider this — most ( if not all) your B2B prospects or target accounts are tenants in commercial buildings where they occupy space.

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How to Bounce Back from a Summer Slump [Data + Tips]

Hubspot Sales

Prospects are on vacation. Industries with the slowest growth were Construction and Financial Activities. The industries that saw the largest dips in traffic were Construction (-12%), Financial Activities (-11%), and Manufacturing (-7.2%). Prospect, prospect, prospect. Calls go unanswered. Web Traffic.

Data 125
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What is a Franchisee vs. a Franchisor?

Hubspot Sales

Who’s responsible for marketing materials? The franchisee will need to put out job postings, review applications, interview prospective candidates, and train new employees — but the franchisor may assist with this by providing training materials or hiring guidelines. Creating Marketing Materials. Hiring and Training Employees.

Hotels 101
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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Find gaps in your sales process where a disproportionate number of prospects fall off. Evaluate your marketing strategies and service infrastructure to see if you can improve how you attract and retain customers. For more insight on how to construct an effective pricing strategy, check out this article. Hotel: -30.78%.

Margin 111
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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

A career marketer’s advantage in growing holistic revenue [17:54]. The role of branding in marketing [19:27]. Jake is a career marketer who served as the CMO at Pendo. After a career as a VP of Marketing and CMO, Jake now serves as president of MetaCX. And we’ve been in market for about six months.

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The Best Cold Call Script Ever [Template]

Hubspot Sales

Cold Call Script Examples How to Create a Cold Call Script The Best Cold Calling Script Ever Cold Calling Script Variation Cold Calling Script Templates Cold Calling Tips Once you have a list of prospects to call, it's time to reach out. Cold calling is a way to engage prospects one-on-one to move them to the next step in the buying process.

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Why We Have Fewer Choices In A World Of Wider Choice

Partners in Excellence

But yesterday I took a taxi from the airport to my hotel. We can construct contexts based on what our customers do, that become increasingly narrow–all in the hope of being more relevant, impactful and meaningful to our customers. We do it to ourselves naturally–we analyze our markets, our customers, our industries.