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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Data 177
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Get Better Results From Your Leads – Through the Sales Rep Lens

SBI Growth

Start by looking at the Eloqua , Marketo or SBI web sites under their client sections – these firms do a fine job helping many companies deliver high quality leads to sales. Bring case examples from Eloqua, Marketo or our consulting firm to show what successful lead generation looks like. About Patrick Seidell.

Lead Rank 282
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article thumbnail

Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Data 100
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What Are the Different Levels of Account Based Marketing?

LinkedFusion

In account-based marketing , sales, and marketing try to encourage engagement with and conversion of a specified group of accounts; personalized marketing, sales development, sales, and customer success initiatives are coordinated across the board. Let’s see how you can do it. What is the three-tiered approach for ABM targeting at scale?

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

Craig specializes in lead generation, lead qualification, and B2B marketing and sales. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ It’s hard.”.

Software 187
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What is Marketing Automation?

Apptivo

Carrying out multiple marketing campaigns for a vast, segmented pool of diverse leads and existing customers. Converting leads into potential customers. Improving the chances of sales conversion. Automation starts with lead generation through various means and channels. What are Cold Leads?

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. That is, continuing to add features: social features, lead generation features and analytics. Social Media’s Maturing: In-House Resources & Social Advertising.

CRM 178