Technographics: 6 Reasons to Use Technographic Data
Zoominfo
OCTOBER 28, 2018
While demographic and firmographic data are essential to B2B sales, technographics complete the picture. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. 5 Ways Technographics Improve Sales Prospecting. Improve close rates.
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