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Best Sales Books: 55 Top Picks for More Sales Conversations in 2023

Vengreso

But with so many on the market, where do you start and how do you choose? Which are the sales books that will help sales professionals have more conversations and close more sales in 2023? Cohen will help you elevate the engagement during a customer conversation and achieve hyper-growth business outcomes. So, there you have it!

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CRM Hijacks Customer Experience Strategy

Tony Hughes

We asked the participants what they believed the biggest challenges and burning issues are in Customer Experience, and we deliberately avoided steering the conversation toward CRM software. But CRM software quickly emerged as a burning issue and I made the comment that some research states 70% of CRM software implementations fail.

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Why Sales Stupidity is not a Competitive Professional Option

Babette Ten Haken

First, software and machine interfaces increasingly collide with the human factor within work environments. Now, let’s consider how those machine-based co-workers utilize software interfaces to converse across different machine types. Action Item: STEM colleagues are your greatest marketing, business and sales allies.

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Sales Tip: Understand the Value of Your Offering to Your Prospect

Customer Centric Selling

” I had a client who sold a software application that enabled petroleum engineers to analyze seismic and geological data to make informed oil and gas exploration and drilling decisions. They had an epiphany! As a result, they modified their approach to their market. Image courtesy of MisterMong at FreeDigitalPhotos.net.

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True innovators identify the spaces in between

Velocify

Our hypothesis was that through observation of their day-to-day workings we would learn better how they used our software or more importantly when they didn’t use our software. All the visits were valuable, but one visit in particular shapped our software development direction drastically.

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The Unlikely Lesson a Karate Master Taught Me About Sales

Chili Piper

I was looking for some serendipitous, universe-conspiring epiphany that made all the other schools look dwarf in their karate “skillness” in comparison to the one he chose. Slow lead response times are a symptom of a larger issue which is marketing/sales alignment. No small potatoes.

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The Unlikely Lesson a Karate Master Taught Me About Sales

Chili Piper

I was looking for some serendipitous, universe-conspiring epiphany that made all the other schools look dwarf in their karate “skillness” in comparison to the one he chose. Slow lead response times are a symptom of a larger issue which is marketing/sales alignment. No small potatoes.