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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Customer retention. Customer retention is tied closely to customer service. How many customers did you help? Social media tools: Posting to each individual social platform may be free, but it isn’t unusual for a marketing team to implement other paid resources to streamline social efforts.

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Leveraging Professional Certification to Elevate Your Career in Sales & Marketing

SMEI

Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly. For example, SMEI’s sales and marketing certification programs come with digital badges for those who achieve the applicable designation.

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Setting Up Metrics and KPIs for Your CRM

Nutshell

One way is to use other toolsGoogle Analytics, for example—to gather your data and then integrate those tools with your CRM to import it all into one location. Another method is to track customer interactions through your customer service team. There are different ways you can do that.

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Why Do You Need a CRM Strategy and How Do You Create One?

Pipeline

What does it take to achieve strong and consistent returns from your sales CRM tool? Here are 5 more other reasons: Unity: your sales, marketing, and customer service teams will all be on the same page, no more departmental silos. You need a game plan, or in this case, a solid CRM strategy. They can be qualitative (e.g.,

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Speed Up Your Sales Cycle with Data

Appbuddy

Low quality data can result in poor decision making across lots of areas of your business including marketing, sales, customer service, and product innovation. If your data isn’t reliable, you can’t be sure your marketing efforts are successfully reaching and engaging your customers. Clean your data.

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36 Best Lead Generation Tools to Increase Leads by 300%

Sales Hacker

We’ve gathered a list of the best lead generation tools on the market today. Below are the different categories of tools in this list. Click on the category of your choice to skip to the tools: Customer Analytics. Best Lead Generation Tools: Customer Analytics. Mailing List Builders.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service. Featured Video: Snap Publisher: How Snapchat’s Ad Creation Tool Works. Google Analytics.

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