Sales and Marketing Management

JUNE 1, 2018

Stop selling products or services and start selling stories. Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? But where to begin? Hone their creativity or intuition?

Marketing 226

Marketing Telemarketing Scale Education 226

Cience

DECEMBER 1, 2020

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. What Is Customer Retention? Customer retention means keeping the clients you already have. You know how hard it is to get new customers. Pretty simple, right?

Retention 96

Retention Webinar Metrics CRM Ideal Customer Profile 96

Engage Selling

JUNE 2, 2018

Smart companies today measure their lead acquisition cost, their marketing costs and their sales cost. But what about the overall cost to serve your customer? That often gets overlooked. And yet that’s precisely where you can see both the risk … Read More »

Smart Company 54

Smart Company Leads Marketing Qualified Lead Customer 54

Sales Hacker

AUGUST 28, 2018

For this specific survey we spoke to more than 300 B2B buyers, representing a cross-section of goods and services, company sizes and vertical markets. B2B buyers reported a significant need for improved engagement with seller companies. Likelihood to schedule appointments if offered by a company you may buy from.

Buyer 80

Buyer B2B B2C Survey 80

Zoominfo

OCTOBER 4, 2019

These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. But, in the rapidly changing sales and marketing landscape, it’s important to challenge the status quo. Enter, B2P (business-to-person) sales and marketing.

B2C 182

B2C B2B Marketing Lead Rank 182

Zoominfo

OCTOBER 4, 2019

These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. But, in the rapidly changing sales and marketing landscape, it’s important to challenge the status quo. Enter, B2P (business-to-person) sales and marketing.

B2C 100

B2C B2B Marketing Lead Rank 100

Factor 8

AUGUST 8, 2019

Also called the business development rep, lead generation, sales development rep, appointment setter, marketing development rep, entry-level selling, cold caller, data cleanser, and sadly, the empty seat. The outbound BDR team may call on lead lists, prospect for new customers or even work internal lists like re-activating old customers.

Inside Sales 31

Inside Sales Hiring Lead Rank Top of Funnel 31