Customer Service, Marketing and Smart Company

From the Switchboard to Social Media: A Brief History of Customer Service

Sales and Marketing Management

SEPTEMBER 6, 2019

From a business standpoint, it’s imperative to provide customer service across a multiplicity of channels, too. It wasn’t all that long ago when “contacting customer service” simply meant visiting a store or office and talking to the owner or manager. What’s Next for Customer Service? You’ve Got Mail!

Social Media

Social Media Outsourcing Services Customer Service Media

Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

JUNE 1, 2018

Stop selling products or services and start selling stories. Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? But where to begin? Hone their creativity or intuition?

Marketing

Marketing Telemarketing Scale Education

How to Communicate Effectively with Customers: Best Practices

Cincom Smart Selling

MAY 8, 2024

Successful interaction with customers can drive business growth, improve customer satisfaction, and strengthen brand loyalty. The following sections explore the importance of effective customer communication and key strategies for success. This ultimately leads to good customer relationships.

Ideal Customer Profile

Ideal Customer Profile Top of Funnel Customer Scale

Creating A Customer-Centric Strategy

Sell Integrity

NOVEMBER 23, 2020

In addition to understanding and having empathy for the customer’s situation and experience, a customer-centric organization also considers how any decisions it makes will affect their customers. This customer-needs-focused approach is often thought of in the context of the sales and service teams.

Strategy

Strategy Customer Loyalty Coaching

26 CRM Techniques and Strategies for Customer Retention

Cience

DECEMBER 1, 2020

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. What Is Customer Retention? Customer retention means keeping the clients you already have. You know how hard it is to get new customers. Pretty simple, right?

Retention

Retention Webinar Metrics CRM Ideal Customer Profile

Having Too Many Choices Can Cost You Plenty

Engage Selling

JUNE 2, 2018

Smart companies today measure their lead acquisition cost, their marketing costs and their sales cost. But what about the overall cost to serve your customer? That often gets overlooked. And yet that’s precisely where you can see both the risk … Read More »

Smart Company

Smart Company Leads Marketing Qualified Lead Customer

Client Onboarding Process: Free Checklist for Service Providers

LeadFuze

JULY 25, 2021

Grab our checklist for your New Product Launch Marketing Plan’s Client Onboarding Process. When you provide a service, either physical (like a marketing agency) or software (like a SaaS) it can be like that. Time to Lay More Pipe (Strategically) for your New Product Launch Marketing Plan. ” — Lincoln Murphy.

Lead Rank

Lead Rank Lead Scoring Top of Funnel Churn

3 Facts About B2B Buyer Experience You’re Probably Ignoring

Sales Hacker

AUGUST 28, 2018

For this specific survey we spoke to more than 300 B2B buyers, representing a cross-section of goods and services, company sizes and vertical markets. B2B buyers reported a significant need for improved engagement with seller companies. Difficulty scheduling meetings or reaching a company representative.

Buyer

Buyer B2B B2C Survey

Forget B2B vs. B2C – Long Live B2P Sales & Marketing

Zoominfo

OCTOBER 4, 2019

These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. But, in the rapidly changing sales and marketing landscape, it’s important to challenge the status quo. Enter, B2P (business-to-person) sales and marketing.

B2C

B2C B2B Marketing Lead Rank

Forget B2B vs. B2C: Long Live B2P Sales & Marketing

Zoominfo

OCTOBER 4, 2019

These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. But, in the rapidly changing sales and marketing landscape, it’s important to challenge the status quo. Enter, B2P (business-to-person) sales and marketing.

B2C

B2C B2B Marketing Lead Rank

Customers From Hell – Top 4 Tips for Handling

Klozers

JUNE 5, 2014

Customers From Hell can cost your business dearly if they choose to use the internet and Social Media to promote their stories of discontent. Whilst it may be impossible to completely eliminate Customers From Hell, it certainly makes sense to do as much as we possibly can, to reduce the numbers. . 4) Track Service Data.

Ideal Customer Profile

Ideal Customer Profile Customer Social Media CRM

The Different Inside Sales Roles Explained

Factor 8

AUGUST 8, 2019

Also called the business development rep, lead generation, sales development rep, appointment setter, marketing development rep, entry-level selling, cold caller, data cleanser, and sadly, the empty seat. The outbound BDR team may call on lead lists, prospect for new customers or even work internal lists like re-activating old customers.

Inside Sales

Inside Sales Hiring Lead Rank Top of Funnel

To Build a Sales Culture

The Brooks Group

OCTOBER 18, 2010

Many organizations operate solely through marketing. Smart companies know that salespeople offer a valuable voice to questions like how to improve tactical marketing, ways to enhance customer service, and even what new products to develop. A sales effort is only one of many ways to generate revenue.

Collateral

Collateral Enterprise Enterprise Smart Company

Overloaded And Overwhelmed

Partners in Excellence

JULY 5, 2016

All of us, customers, sales people, marketing, customer service—everyone, daily face a number of converging forces which adversely impact our own and our organizations’ performances. But fast forward to today, organizations, our customers and ours, are running very lean.

Face-to-face

Face-to-face Networking ACT Ideal Customer Profile

PODCAST 115: Improving Customer Experience: Your Magic Key to Success with Leah Chaney

Sales Hacker

JUNE 23, 2020

But taking it back a step at how you get there, first, you have to look at the fact that customer success has evolved. Just like marketing, when you used to say “marketing” to someone, you would picture somebody doing advertising, right? And so, basically, that is the journey that most companies have.

Customer

Customer Churn Lead Rank Scale

Sales Pro Central