Pointclear
FEBRUARY 12, 2013
Andy Gray is a senior marketing professional with proven expertise in directing, centralizing, and strengthening how customers are acquired and retained as well as how companies are positioned through marketing strategies, demand generation, sales support and enablement programs, market research and product development.
Zoominfo
MARCH 8, 2022
The impact of dirty data on your sales and marketing teams can range from inaccurate targeting that prevents lead generation , to a sluggish sales pipeline that struggles to convert opportunities into customers. Many aspects of the sales and marketing process can be automated to optimize demand generation outreach.
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Pointclear
OCTOBER 10, 2011
Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue.
Hubspot Sales
APRIL 6, 2020
Demand Generation. This section should include a detailed plan for how to target potential customers in order to increase awareness of your offering, such as using paid social acquisition channels, creating e-books and hosting webinars, hosting events, etc. Performance and Measurement Procedures.
The Pipeline
SEPTEMBER 9, 2011
Copiers as an example, you may refer to document management at one end, and sell copiers to the other end. Demand Generation. Your company’s products and related services are utilized by companies of all types and sizes, Fortune 50 to mom and pop basement operations. Book Notice. Book Review. Business Acumen. Cold calling.
Pointclear
JULY 7, 2015
Here’s why: Most companies don’t have a documented content marketing strategy. If they register for a webinar, the lead usually gets a higher number of points than if they view a webpage, but did they show up? Did they view the recording when it became available on demand? I don’t believe most companies have turned the corner.
The Pipeline
AUGUST 16, 2011
When you know what issues are likely to be on the minds of buyers, when you know where you have been able to deliver specific measurable and documented value to those buyers, (this is why you should always be collecting testimonials and case studies); you can start building a set of better questions. Demand Generation.
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