Product Management University
FEBRUARY 12, 2024
Perhaps I’m biased here, but I think it’s the easiest transition into product marketing because you understand the sales process in depth and you have intimate knowledge of your target customers and the salesforce. We pitched the idea to our corporate marketing team as they had the demand generation budget. It seems cheesy.”
SBI
FEBRUARY 25, 2020
Salesforce). 67% of B2B buyers rank peer reviews as very important when making a purchase decision (Demand Gen Report). Advocates are an essential component of sales, marketing, social media, events, demand generation, analyst relations, investor relations, PR, and more. SiriusDecisions).
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Vendor Neutral
JUNE 15, 2021
Give prospects the education, insight, and value they crave, and watch as your competition ends up in the rearview mirror! As the first end-to-end solution for revenue engagement, we make it simple to execute, track, and optimize every customer interaction directly inside Salesforce or Microsoft Dynamics 365.
Sales Hacker
FEBRUARY 15, 2018
While The Revenue Summit is a phenomenal destination for c-level enterprise leaders, we’ve got something for everyone, so don’t count yourself out if you’re in junior sales, sales management, or if you’re a demand generation marketer. Scott Brinker – VP of Platform Ecosystems, HubSpot. What Will You Learn?
DiscoverOrg Sales
FEBRUARY 13, 2019
You can try to make educated guesses or you can follow a map straight to what they care about. These were super high-value contacts for us that had a high likelihood to already be in the area for Dreamforce. The highly targeted segmentation resulted in registrations for the happy hour exceeding the capacity of the space by 10x!
Hubspot Sales
APRIL 6, 2020
Demand Generation. Inbound sales teams should lead with a tailored message to the buyer from their specific context or point-of-view rather than a generic elevator pitch. Sales teams should be equipped with responses, resources, and educational material to handle any common objections that a prospect may address.
SalesLoft
MARCH 6, 2018
Attendees learned techniques that drive immediate and consistent results – the training he’s famous for providing for some of the fastest growing companies in the world (companies like Salesforce, LinkedIn, and of course, Salesloft). Salesloft Sellers & Trainers Tell-All. And That’s A Wrap.
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