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Stop Selling and Start Teaching to Improve Demand Generation

Sales and Marketing Management

They’re the engine that fuels successful selling, right? In fact, good customer relationships are usually the result of a good sales engagement. But that brings us back to the perennial question: how do we fuel demand generation and make that first positive selling experience happen? Well, not always.

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How to Bridge the Content Chasm Between Sales and Marketing

Sales Hacker

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. With that responsibility, often there is a need to create content to assist with the sales education process.

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

Search Engine Optimization (SEO) Generative AI can help SEO teams stay on top of their rankings and make appropriate updates. With the ability to swiftly analyze keyword trends and scan examples, generative AI can create content that is not only well-structured, but optimized for search engines.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

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Your Best Sales Rep: The Internal Content Marketing Agency

SBI Growth

According to Gartner, 99% of buyers of complex products and services begin their purchase process with a Google search. It is written for the top sales executive in the organization. According to the Sales Executive Council, 57% of a buyer’s purchase decision is made without a sales rep being present. What’s your number?

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Data 101: How to Plan Your Most Efficient B2SMB Go-To-Market Motions

BuzzBoard

With businesses of all sizes are struggling to survive the current shaky economic times, cutting sales and marketing budgets is often the knee-jerk reaction for many. Give a 360 Degree Boost to Your Sales and Revenue System Trust, evaluation, and flexibility—this trio acts as your starter pack to improve your marketing tactics.

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Data 101: How to Plan Your Most Efficient B2SMB Go-To-Market Motions

BuzzBoard

With businesses of all sizes are struggling to survive the current shaky economic times, cutting sales and marketing budgets is often the knee-jerk reaction for many. Give a 360 Degree Boost to Your Sales and Revenue System Trust, evaluation, and flexibility—this trio acts as your starter pack to improve your marketing tactics.