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Missing the Mark Continues for B2B Marketing

Increase Sales

Boring content is the #1 reason for ineffective demand generation (translation no qualified sales leads) at 37% closely followed by lack of alignment at at 31%. All the sales training coaching in the world will not change the results if: Misalignment continues. Share on Facebook. Marketing message is boring.

B2B 139
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Your buyer’s guide to choosing the right chat(bot) platform

Zoominfo

The modern buyer is now accustomed to real-time, instant communication through the WhatsApps, Slacks, and Facebook Messengers of the world — and they expect the same always-available communication in their B2B buying journey. The way people communicate has been transformed significantly. chatbots, conversational marketing, live chat, etc.,

Lead Rank 130
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Your buyer’s guide to choosing the right chat(bot) platform

Zoominfo

The modern buyer is accustomed to the real-time, instant communication that the WhatsApps, Slacks, and Facebook Messengers of the world deliver — and they expect the same always-on communication in their B2B buying journey. The way people communicate in life, let alone in business, has transformed significantly over the years.

Lead Rank 130
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Sustainable Sales Success – Tip 05 – The Educated Buyer

Increase Sales

Yet in my sales training research very few sales programs to even books on selling recognize this important key fact – The Educated Buyer. Another report (Demand Generation Report) moved this percentage of being an educated buyer up to 77%. Share on Facebook. Let me explain. Real Life Sales Experience.

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The Pipeline ? Preparing for Sales Success ? Part 1

The Pipeline

” I once read somewhere that you need to prepare at least an hour for every ten minutes of presentation you are to deliver, and one would think that a sales meeting/interview may be more demanding, so the question is what do you do to specifically prepare for a successful sales call? Demand Generation. Sales Training.

Pipeline 241
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No One Wants Your Cold Calls

No More Cold Calling

New research from demand generation firm Vorsight paints an even more dismal picture of cold calling, suggesting it takes 60 to 90 dials to actually get meetings. If your answer is the latter, ensure sales reps are trained how to ask, and that they’re measured and incented based on specific referral activities.

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The Pipeline ? Social Selling University ? Webinar

The Pipeline

Social Selling University features on-demand and live content, which has been developed by thought leaders, authors and analysts. Classes include entry-level social media instruction on LinkedIn, Twitter, and Facebook, best practices for managing personal online brands. Demand Generation. Sales Training.