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Top 10 Priorities for the Newly Hired CMO

SBI Growth

You were probably hired because the last person failed. Maybe the internal marketing structure failed to evolve with the customer demands. Whatever the situation, you were hired to solve the problems quickly. Like many marketing organizations, the sales organization doesn’t give you the time of day. Sign up here.

Hiring 303
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Demand Generation Advice for the CEO

SBI Growth

This post is written for CEO’s who need to increase demand for their products. Demand generation is the science of stimulating latent demand. A definition of latent demand is a prospect is unaware of a problem. When the prospect becomes aware of the problem, you win a sale. Why CEOs should care?

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How to Bridge the Content Chasm Between Sales and Marketing

Sales Hacker

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. With that responsibility, often there is a need to create content to assist with the sales education process.

Hiring 105
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PODCAST 100: Succeeding as the First Marketing Hire w/ Nicole Wojno Smith

Sales Hacker

This week on the Sales Hacker podcast, we speak with Nicole Wojno Smith , the VP of Marketing at Tackle.io. Subscribe to the Sales Hacker Podcast. Welcome to the Sales Hacker Podcast. Nicole is the VP of Marketing at Tackle.io, a company that helps ISVs sell their software through the cloud marketplaces. We’re on iTunes.

Hiring 73
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10 Causes of High Sales Rep Turnover - Which One Is Yours?

SBI Growth

Plagued by Sales Rep turnover? This post is to help discover the root cause of Sales Rep turnover. It is for HR Business Partners working with Sales Leaders. Included is a tool that helps pinpoint your root cause of turnover. $25 Here’s a sales rep turnover example. These also relate to Sales Rep turnover.

Hiring 326
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3 Ways Mindtickle is Making a Seller’s Job Easier Right Now

Mindtickle

That’s why Mindtickle puts the content sellers need front and center in the most used tools. In too many cases, they end up using the same content in many different sales scenarios when better content might have been used had they known about it.

Hiring 52
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Sales Talk for CEOs: A Founder-Led Sales Organization with Usman Sheikh (S3:E11)

Alice Heiman

So many founders make it their goal to get out of the sales role as they scale. “I I can hardly wait until we can afford a VP sales to take over” is a common founder refrain. While his role has evolved, getting out of sales entirely is the last thing that Usman Sheikh plans to do. It all starts with redefining the sales mindset.

SAP 125