BuzzBoard

FEBRUARY 27, 2024

Exploring the Concept and Importance of Marketing Automation for SMBs As a sales professional at a digital marketing agency for small and local businesses, it’s crucial to grasp and utilize the power of marketing automation. However, marketing automation’s advantage is that it levels the playing field.

Marketing 52

Marketing Small Business Small Business Scale 52

Increase Sales

OCTOBER 8, 2014

Ever listen to local marketing firms stand up and cheer when they receive some national award for their brochures, direct mail pieces or even website designs? These folks remind me of executive coaches, small business coaches and life coaches who shout out about their coaching certifications. Today with 97.7%

Coaching 139

Coaching Marketing Small Business Small Business 139

Increase Sales

OCTOBER 29, 2013

As I have written countless times, the purpose of marketing is to attract attention and begin to build relationships. And the goal is to make a friend and to be asked back for that essential, down to business, first one on one meeting; have your potential customer walk through your brick and mortar store or give you a call.

Marketing 137

Marketing Small Business Small Business Promotion 137

Increase Sales

FEBRUARY 2, 2015

All small businesses and sales professionals should have their own marketing action plan. With buyers becoming better educated and the marketplace place becoming more crowded with other small businesses and sales professionals, it is essential to have specific goals to attract attention and build relationships.

Marketing 70

Marketing Small Business Small Business Social Media 70

Increase Sales

JUNE 25, 2015

If you have been following the posts for this week, you will notice all cover sales objections that are created by poor marketing. In some instances, marketing that worked in the past no longer works today because buyers are far more educated before they engage in any sales conversation. Apples Versus Oranges Sales Objections.

Ideal Customer Profile 70

Ideal Customer Profile Objections Real Estate Workbooks 70

Increase Sales

JULY 2, 2015

When salespeople lead with price they established themselves, their small businesses and their solutions as transactional or anyone can do this. This direct mail piece came without personalization and from a complete stranger. This is why personalization of direct mail works far better than not personalizing it.

Direct Mail 70

Direct Mail Real Estate Leads Marketing Qualified Lead 70

Increase Sales

MARCH 4, 2015

Unfortunately a lot of small businesses are buying into this lie and spending their hard earn profits. ” The words in bold and in red (my editing) reveal that social selling is really social marketing. Marketing is about attracting attention (interacting directly or indirectly). Direct mail.

Social Selling 70

Social Selling Sales Qualified Lead Social Media Small Business 70