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15 Real Estate Prospecting Tips for Reaching Your Market and Converting Customers

Hubspot Sales

You can get creative with how you share your business through referral programs to offer advocates incentives for promoting your business to others. Join real estate groups and communities, showcase your listings on social media, and use targeted advertising to reach specific demographics. Reach locals through direct mail.

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Direct mail tactics for sales: Why physical mail still works, and how to use it

Nutshell

When you think of new marketing and sales strategies to boost your business in 2020, direct mail probably doesn’t come to mind. What Is Direct Mail? Direct mail involves sending letters, postcards, or other physical items to potential buyers and existing customers in order to compel a purchase or other action.

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Sales tactics encyclopedia: 15+ strategies for prospecting, qualifying, and closing

Nutshell

The first step of prospecting is to research and find a group of qualified people to reach out to. Direct Mail. Mailing information and offers to potential buyers is still a great way to make an initial contact with a new business. Targeted B2B direct mail has a response rate of 4.4%—nearly 12%) (Source).

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All the things marketers can (and should) be doing with a CRM

Nutshell

CRMs can also help identify which content, website landing pages, and direct mails aren’t doing well. Incentives can be extremely lucrative when implemented correctly. With a properly configured CRM, marketers can see whether or not their prospect has engaged with any of their material, or if they’re generally uninterested.

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A Guide to Sales Prospecting: SMYKM Technique and More

LeadFuze

Use Direct Mail. I was trying to sell my product, but then I added a little extra incentive by saying that Jim is a friend of mine. It is important to join relevant groups that will increase the chances of you connecting with suitable prospects. Asking for a response from the reader is key to your success.

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25 Ways to Build Your Prospecting List By C.J. Hayden

Sales Training Advice

Look up companies by category in directories such as the Yellow Pages or those published by your local Chamber of Commerce or other business groups. You can find both consumer and business prospects in the membership directory of any group you belong to. Join a leads group. If you can’t find a group you like, start one.

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The Sales Association: Industry Trade Shows: Pot of Gold or Money.

The Sales Association

Prior to the national trade shows you can be bombarded with incentives to visit booths but very rarely do attendees receive this type of marketing leading up to the regional shows – so here is an opportunity to get noticed. Take advantage of this list and mail a booth invitation directly to attendees. Join our LinkedIn Group.