Sun.Apr 12, 2015

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B2B Marketing and Mobile: 10 Ways To Do It Right

Sales and Marketing Management

'Issue Date: 2015-04-13. Author: Paige Musto, Director of Communications, Act-On Software. Teaser: Reckoning with mobile’s influence is no easy task, but it’s far from impossible – if you know what to prioritize and which minor adjustments to make to your existing marketing programs. Here are 10 ways you might get started in your mobile marketing efforts.

Marketing 258
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What Should I Do?

Increase Sales

'How many times do we ask ourselves this question: What should I do? If we cannot answer it ourselves because of fear, ignorance to personal accountability , we may ask others. Maybe it is time to ask the question behind the question: What is keeping me from doing what I should do? In many instances, the answer is just one word – clarity. Clarity is such a simple word and yet illusive for so many.

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Do You Sell Like A Girl?

A Sales Guy

'Let’s face it, the world of sales is a different experience for women. Sales has traditionally been a male dominated profession, and although things are changing, new challenges are being created. I have personally found women to be better sales people than men. Yeah, yeah, I know. Some of you are thinking what a sexist statement. Let me be clear.

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Nancy’s Sales App of the Week: @Velocify

SBI

'Get to know your sales tools in just 2 minutes a week. This week, Nancy profiles Velocify , a sales acceleration tool that improves performance and conversion rates of both inbound and outbound calling. Sales ToolSkool Video Transcript: Velocify Helps Sales Teams Accelerate Performance. This week’s topic is a tool that helps you accelerate sales performance across your entire team.

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How B2B Buying Has Changed – And How Sales Teams Must Adapt

A dramatic shift has occurred in the B2B landscape. Buying has transformed radically in the last half-decade, causing growth rates to plummet, customer acquisition costs to skyrocket, and churn rates to surge. For SaaS companies relying on traditional sales strategies to grow revenue, these trends will only become worse, as they now falter in the face of modern purchasing paradigms.