Increase Sales

OCTOBER 8, 2014

Today’s market is all about integrated, education based marketing. Finally, if my small business clients are seeking some SEO solutions I have them share the following: If the SEO recommendation by Google for your website title is 50-60 characters, then why does your title have 300, 400 or 500 plus characters? Today with 97.7%

Coaching 139

Coaching Marketing Small Business Small Business 139

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JULY 2, 2016

Through Google alerts to RSS feeds to webinars to LinkedIn Pulse or Linked In Updates, there are a plethora of education channels to support forward thinking salespeople. Continuing Professional Education (Formal & Informal). Credit: www.picjumbo.com. Productivity. Self-Leadership. Mentors or Coaches.

Education 104

Education Lead Rank Lead Scoring Webinar Metrics 104

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DECEMBER 26, 2014

Yes you can buy a small business online presence through ads offered by Google, Facebook, LinkedIn, etc. Employ an education based marketing approach where you educate your potential clients and do not “pitch” to them. For some companies they have worked. Step #2 – A Blog .

Small Business 148

Small Business Small Business Ideal Customer Profile Social Media 148

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JANUARY 28, 2015

Note: I just did a quick search on the phrase “sales has changed” in Google and received 58,500 hits. Today’s buyers are better educated (for the most part). All these now better educated buyers can be viewed as an competitive advantage or disadvantage. Better Educated – A Competitive Advantage.

Ideal Customer Profile 70

Ideal Customer Profile Education Sales Qualified Lead Buyer 70

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MAY 25, 2017

Content marketing further allows these sales hungry professionals to further educate and differentiate their businesses from their competitors. Facebook and Google Plus also allow for your postings to be shared. Here other professionals can share your updates to your LinkedIn articles.

Social Media 95

Social Media Media Marketing LinkedIn 95

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DECEMBER 15, 2015

The Internet and specifically social media channels along with the transition away from product based marketing to education based marketing has only emphasized the knowing and trusting. A Google search reveals thousands of others articles I have posted over the last 10 years. This was the bottom line.

Ideal Customer Profile 70

Ideal Customer Profile Education Channels Social Media 70

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AUGUST 25, 2014

Consider subscribing to some content aggregators such as Google Alerts or Smart Briefs. Educate your intended ideal customer or target audience in an emotionally engaging and fun style. The second action requires some pre-planning and research. These resources provide a plethora of fresh content to infuse into your writing efforts.

Marketing 157

Marketing Infusion Social Media Google 157