Education Google Training White Paper 
Sales and Marketing Management
OCTOBER 16, 2017
To the prospect who says, “I already have imagery from Google Earth,” we like to tell stories about customers that used older, outdated imagery in the past. Early stage prospects often gravitate toward videos and short, educational demonstrations. Getting them trained and on-script takes time. For example, Apex, N.C.,
Score More Sales
JUNE 2, 2014
These might include downloading a white paper, clicking to an offer from your blog, or getting research and e-books from your site. All of these items help educate buyers at the stage that they are in – about issues they may be dealing with, and about the possible solutions – including yours. Will you do it?
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Allego
FEBRUARY 27, 2020
L&D professionals’ tasks were narrowly defined: onboarding new employees or conducting formal training or certification. Companies are realizing that top-down training may not arm employees well enough to perform in rapidly changing environments. New technology has emerged to capture, share, and manage training content.
No More Cold Calling
OCTOBER 13, 2016
Now, with a quick Google search and a little time on our websites and social media, they can learn all about us. Before they make contact, prospects have usually checked us out, compared pricing, read a white paper or two, listened to a webinar, and/or viewed a demo. They’ve also researched what our competitors have to offer.
MarketJoy
JULY 27, 2018
Long gone are the days where buyers relied on salespeople to be their sole education channel. This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape. You have to create the demand and educate them on how your product/service can solve their problem.
Smooth Sale
MARCH 10, 2022
Even Google likes premium. It would be best to publish well-researched content, including case studies, white papers, long articles, and eBooks. Whether it is Google or social media platforms, PPC can be a game-changer for your business. Learn more to train teams, and join the advocacy program.
Pipeliner
FEBRUARY 25, 2020
With content marketing, you can better attract, educate, and convert prospects, even if you have a limited marketing budget. Through Google Display Network, you could reach up to 90 percent of users, but you still need to pick the right topics and keywords to boost the growth of your SaaS business. Embrace Content Marketing.
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