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Hear how Matt Fok grew his company leveraging existing customers

Alice Heiman

6:33] Sales is about educating your clients about new ways to do business. [6:59] 14:22] We do some outbound marketing through social media and, SEO, but of our lead generation comes through channel partners. [15:26] 5:31] We started thinking that there is a better way to get virtual traffic.

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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Consider this TV spot highlighting struggles within the American education system and IBM’s efforts to improve schools across the country. Use Different Visual Mediums – Cisco Cisco is a cutting-edge technology company that develops networking and telecommunications equipment. IBM ran an ad supporting U.S.

Examples 130
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Keep Your B2B Sales & Sanity Intact During the Coronavirus Outbreak

Sales Hacker

Make sure your employees are fully educated about COVID-19, from symptoms to safety guidelines. It’s important for you to be the bridge between your teams and public media because, unlike the latter, you’re interested in keeping your teams informed, not panicking. Make the most out of your business social media and LinkedIn influence.

B2B 134
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3 Ways to Make the Modern Buyer Love You

Seismic - Sales Effectiveness

Today’s buyers are educated, mobile, collaborative, and socially connected. Buyers are more educated and independent than ever. They have transformed into digitally-driven self-educators, and 92% of them report that they start the buying process online. Buyers don’t want to be sold to.

Buyer 51
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Get Over Your Fear of Marketing Automation Software

SugarCRM

Marketing automation software has the soup to nuts tools you need, allowing you to manage your email marketing, content marketing, social media marketing and even your inbound marketing campaigns in one place. While 53% of B2B Fortune 500 companies use marketing automation, only about 4% of businesses in the U.S.

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Get Over Your Fear of Marketing Automation Software

SugarCRM

Marketing automation software has the soup to nuts tools you need, allowing you to manage your email marketing, content marketing, social media marketing and even your inbound marketing campaigns in one place. While 53% of B2B Fortune 500 companies use marketing automation, only about 4% of businesses in the U.S.

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9 Great Examples of B2B Brand Storytelling

Zoominfo

Consider this TV spot highlighting struggles within the American education system and IBM’s efforts to improve schools across the country. Cisco is a cutting-edge technology company that develops networking and telecommunications equipment. The multinational tech corporation has used storytelling to humanize their company for decades.

Examples 237