Technographics: 6 Reasons to Use Technographic Data
Zoominfo
OCTOBER 28, 2018
Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. 5 Ways Technographics Improve Sales Prospecting.
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