Eloqua Marketing Relationals Research 
Pointclear
MARCH 31, 2011
A new eBook reports on sales rep perceptions of marketing-generated leads, and the findings run from surprising to shocking to downright scary. —to me are findings related to how reps rate leads. Note the following question and responses: What Percentage of Marketing-Generated Leads do you Feel Fit your Sweet Spot?
Salesmate
JUNE 15, 2021
Marketing is what reflects your brand in front of your prospects and customers. Marketers spend most of their time connecting and engaging with prospects, managing customer information, and capturing more leads. And that’s where marketing automation enters the picture. What is marketing automation?
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SBI Growth
APRIL 20, 2013
An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Forrester Research : 82% of 150 companies that monitor social media are primarily searching for competitive intelligence. have been posted?
Partners in Excellence
NOVEMBER 10, 2011
It was “ A Sales View Of Marketing Automation ,” with three of the smartest sales and marketing people I know: Alex Shootman , Chief Revenue Officer of Eloqua, Thor Johnson of Team Thor Marketing, and Carlos Hidalgo of The Annuitas Group. Dear Marketing: Please Help Those Of Us In Sales.
Sales Hacker
DECEMBER 1, 2020
A career marketer’s advantage in growing holistic revenue [17:54]. The role of branding in marketing [19:27]. Jake is a career marketer who served as the CMO at Pendo. He also worked at Gartner where he worked as head of research. After a career as a VP of Marketing and CMO, Jake now serves as president of MetaCX.
DiscoverOrg Sales
SEPTEMBER 13, 2018
Staffing and recruiting companies have a sixth sense for hot passive candidates … but business development and expanding into new markets might not be second nature. Bryerton offers this example : Suppose he is trying to reach out and noticed his prospective company had an open rec for VP of Marketing. Steve over here at DiscoverOrg.
Velocify
JANUARY 29, 2013
This evolution means an increasingly mature buying market that is driving new CRM-related needs for sales and marketing teams. One popular solution category, marketing automation, has been growing rapidly during the past few years and continues to be a very hot segment.
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