Reasons Cold Calling Is No Good for Account-Based Sellers
No More Cold Calling
JANUARY 5, 2017
Sales managers don’t hold their teams accountable for the depth of the relationships they build or the number of referrals they receive. Their KPIs are transactional , so their teams’ sales activities are also transactional. How much time and energy do your sales reps typically spend getting in front of the right people?
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