Sales and Marketing Management

SEPTEMBER 6, 2019

Smart companies saw the possibilities of cyber customer service from the beginning, and jumped right on that bandwagon. Similarly, cutting-edge marketing and customer service gurus saw the advent of social media platforms as a golden opportunity to set themselves apart from the crowd. Don’t @ Me.

Social Media 184

Social Media Outsourcing Services Customer Service Media 184

Pointclear

FEBRUARY 2, 2011

As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly actionable steps for organizations looking to grow their business. How do you foster engagement on Facebook? Wiley, 2011).

Trends 180

Trends B2B Social Media Marketing 180

Cience

DECEMBER 1, 2020

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. Source: Bain & Company. Smart companies work proactively to make their customers feel seen and heard. That’s where sales and marketing automation comes in.

Retention 96

Retention Webinar Metrics CRM Ideal Customer Profile 96

Zoominfo

OCTOBER 4, 2019

These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. But, in the rapidly changing sales and marketing landscape, it’s important to challenge the status quo. Enter, B2P (business-to-person) sales and marketing.

B2C 182

B2C B2B Marketing Lead Rank 182

Zoominfo

OCTOBER 4, 2019

These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. But, in the rapidly changing sales and marketing landscape, it’s important to challenge the status quo. Enter, B2P (business-to-person) sales and marketing.

B2C 100

B2C B2B Marketing Lead Rank 100

Sales Hacker

JUNE 23, 2020

This week on the Sales Hacker podcast, we speak with Leah Chaney , the Chief Experience Officer for BetterGrowth, a customer support agency she founded. Subscribe to the Sales Hacker Podcast. Sam Jacobs: Hey everybody, welcome to the Sales Hacker Podcast. Sales teams have had to quickly adapt to a new normal.

Customer 67

Customer Churn Lead Rank Scale 67

Sales Hacker

JULY 16, 2020

In May 2020, Facebook announced it was buying the gif search engine , Giphy, for $400 million — primarily for its Instagram product. Smart companies, and sales professionals, are leveraging their integration ecosystems to create more sales deals and attract higher valuations. At first, you may be taken aback.

Top of Funnel 98

Top of Funnel Pipeline Scale Funnel 98