how-leaders-can-use-storytelling-to-activate-empathy 
The Center for Sales Strategy
JULY 28, 2020
“Could a greater miracle take place than for us to look through each other’s eyes for an instant?” — Henry David Thoreau. Storytelling has been around for thousands of years, and there are many parables, fables, and legends that we share as a collective society.
Janek Performance Group
OCTOBER 17, 2023
While likability can be a huge plus in sales, it’s not the only reason buyers buy. Of course, likability can be a part of trust. Of course, likability can be a part of trust. This tunnel vision can hurt. They can see through sellers who want to be liked. And they can distinguish the likeable from the trustworthy.
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Sales and Marketing Management
JUNE 1, 2018
Whether it’s this year, 10 years from now or 100 years from now, a marketer’s success or failure will come down to one crucial skill: the ability to be an engaging and persuasive storyteller,” stated Amit Bivas, head of marketing at Optimove, makers of software that collects data to enhance customer relationships. But where to begin?
BuzzBoard
MARCH 22, 2024
In today’s crowded marketplace, where businesses and consumers are bombarded with countless advertisements and sales pitches, agencies can stand out by connecting with their audience on a deeper level. Create Content That Sells: Generate meaningful content that sells with the help of purpose-built tools that match your agency offerings.
Highspot
JANUARY 3, 2024
But here’s the good news: there are proven strategies and techniques that can turn the tide to your favor. Read on to discover how reps can confidently approach each closing conversation with closing sales training that works. What is Sales Closing and Why Is It Important How Does the Sales Closing Process Work?
Zoominfo
OCTOBER 22, 2019
Or worse, a bad sales kickoff can become an interminable slog featuring presentation after presentation that bores employees to tears. How to Create a Great Sales Kickoff. Set an agenda with actionable tips that can be implemented on Monday morning. Use data-driven content. How do we achieve these goals?
Vengreso
MAY 23, 2023
Salespeople and business owners aiming to expand their profits and businesses need to learn how to convert more prospects into customers with powerful and effective selling techniques and tactics. We will explore various strategies that can help you improve your sales process, engage prospective clients, and ultimately close more deals.
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