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If People Buy From People, Why Are We Racing In The Opposite Direction?

Partners in Excellence

In complex B2B buying, I believe the old maxim, “People buy from people,” is still highly relevant. There’s probably a lot of data that supports this, but, anecdotally, let’s reflect: Complex B2B buying decisions are most often consensus decisions.

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Scaling “Authentic Conversations”

Partners in Excellence

Why would we want to — or even need to scale authentic communications? Can we even be “authentic” at scale? Can we even be “authentic” at scale? Don’t they become “inauthentic” if we start scaling, automating, and personalizing just enough and not too much?

Scale 79
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Radical candor for sales teams: How authenticity and transparency close more deals

Close.io

But the best reps know that real, long-term success doesn’t come from pushy persuasion or verbal acrobatics, but from the exact opposite: Candor, honesty, and vulnerability. When you ask someone to buy your product or service, you’re really asking them to change their workflows, habits, and even business.

Closing 118
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Deep and Active Listening Skills for Sales

John Barrows

Besides putting down the distractions, and focusing on the conversation you’re having, there are a few tactical things we can all do to become better listeners. That’s because you can listen much faster than people can speak. That’s because you can listen much faster than people can speak. 125-400 Rule. Put your cell phone away.

Call-back 133
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All the things marketers can (and should) be doing with a CRM

Nutshell

Powerful and versatile, CRMs are used to manage every aspect of the sales pipeline , from signing up newsletter subscribers to nurturing longtime customers, and literally everything in between. They typically contain company news, announcements, customer shoutouts, recent blog content, and are far from being considered “selling material.”

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Driving “Volume,” Are We Letting Form Triumph Over Substance?

Partners in Excellence

” I think it’s important to reflect on this as we think about our customer engagement and our scaling strategies. If we consider what customers are saying, customers want, in fact are hungry for substance. They want sales people who understand them, their businesses, their markets, their competition.

Scale 48
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PODCAST 151: Leads Don’t Matter: Moving From a Sales-led to a Product-growth Orientation with Stephanie Cox

Sales Hacker

If you missed episode 150 check it out here: Driving Sales Home: Tips From an Auto Dealership with Michelle Benfer. How to shift from marketing to sales without losing steam [14:11]. How to shift from marketing to sales without losing steam [14:11]. The great reset: From sales-led to product-growth orientation [19:11].