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How to Drive Sales in 2014 with Content Marketing

SBI Growth

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Marketing leaders understand that content marketing is King. We are seeing marketing budgets increasing the content development line item. What is the Internal Content Marketing Offering?

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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. CEO’s are paying more attention to marketing’s contribution and are holding them accountable for revenue generation.”. Marketing leaders need to drive a strong impact to show a return on investment.

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Harnessing the Power of Video for Business Growth: Insights

Pipeliner

And identify pivotal junctures where video can make its mark. From initial outreach to post-sale follow-ups, video can be wielded as a powerful tool to craft compelling narratives. Ruben emphasizes the indispensable role of video in restoring the human touch to the realm of sales and marketing.

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From Reactive to Proactive: How Organizations are Using AI-Infused CRM to Level-Up CX

SugarCRM

One perfect example of leveraging CRM systems is running analytics on invoice information in your ERP tool to help predict and offer your sales and marketing teams actionable insights. That information can be used to spot purchase patterns or make recommendations using AI paired with analytics.

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What Are Ai-Driven Sales Insights?

BuzzBoard

Strategies for Distinguishing your Digital Marketing Agency for Small Businesses. In the highly competitive realm of digital marketing, it’s imperative to distinguish your agency from rivals. Bearing in mind, the crux to the efficacious application of AI in digital marketing is to put into practice the insights it facilitates.

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Warm up Your Cold Calling with Hyper-personalization

BuzzBoard

Such cold calls not only fail at balancing customer demand with market competition but also promise a daily dose of instant annoyance. So prepare to infuse your outreach with a communicative prowess that not only captures attention but leaves an indelible mark in the minds of your local SMB prospects.

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Warm up Your Cold Calling with Hyper-personalization

BuzzBoard

Such cold calls not only fail at balancing customer demand with market competition but also promise a daily dose of instant annoyance. So prepare to infuse your outreach with a communicative prowess that not only captures attention but leaves an indelible mark in the minds of your local SMB prospects.