article thumbnail

The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. CEO’s are paying more attention to marketing’s contribution and are holding them accountable for revenue generation.”. Marketing leaders need to drive a strong impact to show a return on investment.

article thumbnail

How to Drive Sales in 2014 with Content Marketing

SBI Growth

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Marketing leaders understand that content marketing is King. We are seeing marketing budgets increasing the content development line item. What is the Internal Content Marketing Offering?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Harnessing the Power of Video for Business Growth: Insights

Pipeliner

And identify pivotal junctures where video can make its mark. Ruben emphasizes the indispensable role of video in restoring the human touch to the realm of sales and marketing. Ruben champions the liberation that comes with embracing one’s true self and infusing unique experiences into interactions.

Video 69
article thumbnail

From Reactive to Proactive: How Organizations are Using AI-Infused CRM to Level-Up CX

SugarCRM

One perfect example of leveraging CRM systems is running analytics on invoice information in your ERP tool to help predict and offer your sales and marketing teams actionable insights. Such data can be used by marketing, sales, and support teams to automatically execute tasks that can accelerate revenue growth and customer satisfaction.

article thumbnail

What Are Ai-Driven Sales Insights?

BuzzBoard

Strategies for Distinguishing your Digital Marketing Agency for Small Businesses. In the highly competitive realm of digital marketing, it’s imperative to distinguish your agency from rivals. Bearing in mind, the crux to the efficacious application of AI in digital marketing is to put into practice the insights it facilitates.

article thumbnail

The 3 Mistakes Every Company Makes Building the Outbound Sales Model

Openview

Excited by a large market and countless use cases, they take what comes to them. A segment is a group of customers that can be addressed with the same go-to-market strategy and product. As investors, we want to see a large total addressable market, but we also recognize the importance of focus. Incoherent messages to the market.

article thumbnail

The Journey of Sourcing Sales as a Growing Startup

Crunchbase

Have your sales team take a close look at where the organization’s product and marketing investments are allocated in the foreseeable future. Are there specific kinds of customers who, although they may be a small market overall, could drive a meaningful pipeline for members of your team? Use Funding to Your Advantage.