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How to Drive Sales in 2014 with Content Marketing

SBI Growth

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Marketing leaders understand that content marketing is King. We are seeing marketing budgets increasing the content development line item. What is the Internal Content Marketing Offering?

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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. CEO’s are paying more attention to marketing’s contribution and are holding them accountable for revenue generation.”. Marketing leaders need to drive a strong impact to show a return on investment.

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Harnessing the Power of Video for Business Growth: Insights

Pipeliner

A pioneering video sales platform delves into the potent realm of leveraging video to amplify business expansion. The key, according to Ruben, lies in weaving video into the very fabric of the sales process. Pervading the Sales Funnel: Video at Every Touchpoint Ruben’s insights offer a profound revelation.

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What Are Ai-Driven Sales Insights?

BuzzBoard

Strategies for Distinguishing your Digital Marketing Agency for Small Businesses. In the highly competitive realm of digital marketing, it’s imperative to distinguish your agency from rivals. One avant-garde strategy that can be implemented is harnessing AI-driven solutions for potent sales insights.

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From Reactive to Proactive: How Organizations are Using AI-Infused CRM to Level-Up CX

SugarCRM

One perfect example of leveraging CRM systems is running analytics on invoice information in your ERP tool to help predict and offer your sales and marketing teams actionable insights. That information can be used to spot purchase patterns or make recommendations using AI paired with analytics.

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How CX Helps Deliver Market Success for Manufacturers

SugarCRM

And the manufacturing industry, just like all other sectors, has pivoted its businesses to ride out the challenging environment. According to McKinsey, 80% of sales leaders said that sales processes were significantly improved when omnichannel methods were deployed, as opposed to traditional methods.

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Warm up Your Cold Calling with Hyper-personalization

BuzzBoard

The modern sales trends indicate, small business owners dismiss most sales calls as tone-deaf to their unique local challenges. Such cold calls not only fail at balancing customer demand with market competition but also promise a daily dose of instant annoyance.