article thumbnail

Why Marketing Should Own Inside Sales (and why they shouldn’t)

A Sales Guy

The increasing trend of having marketing take over the MDR or lead qualification role of inside sales has been hotly debated and tested in recent months. I still think it’s a good idea, but needs certain expectations and circumstances across sales & marketing to work long-term. Share the same sales trainers?

article thumbnail

Executive Interview with Pete Gillett of @ZuantApp: Sales as a Buying Experience

SBI

NANCY: WHAT ARE THE TOP WAYS COMPANIES CAN TRANSFORM SALES TO IMPROVE THEIR PROSPECTS’ BUYING EXPERIENCE IN THE NEXT 12-24 MONTHS? . PETE: Once again, it’s a case of looking at your prospect’s experience as they approach your company. It’s a long process, but it pays dividends in streamlining that initial touch.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lead Qualification: Stop generating leads and start generating revenue

Markempa - Inside Sales

Start by reading this: Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop. For nearly 20 years, I have worked with hundreds of leading B2B organizations to optimize their lead-qualification efforts — this includes phoning inbound leads to find out if they are truly qualified.

article thumbnail

XANT ANNOUNCES PARTNERSHIP WITH EXL

InsideSales.com

Silicon Slopes, Utah, June 15, 2021—XANT, the leading enterprise Sales Engagement Platform has announced an ongoing strategic partnership agreement with EXL, a leading operations management and analytics company. Data, analytics, and AI capabilities have become integral for success in the sales and marketing space.

Sage 81
article thumbnail

“Old School Prospecting”

Partners in Excellence

We’ve been looking at how to improve their prospecting results. As is usually, the case, the volume of inbound leads is never enough, it usually provides about 50% of what sales people need. Sales people have to add to that by a lot of outbound prospecting. First, a little background.

article thumbnail

The Definitive Guide to Sales Lead Qualification

SalesHandy

Lead Qualification is a very important part of the sales cycle. It is directly responsible for feeding your pipeline with high-quality leads that eventually close. It also happens to be the driving force behind conversions and productivity across the most successful sales teams we’ve seen. Table of contents.

article thumbnail

Master the Sales Development Playbook to Boost Growth

Highspot

To amplify its impact, many companies integrate the playbook into a collaborative sales training platform that allows SDRs to easily access the playbook’s resources, engage in interactive learning modules, and apply the acquired knowledge in practical scenarios. Lead Qualification Criteria Define how to identify and prioritize leads.