Zoominfo

OCTOBER 28, 2020

Why circle back and polish up a brand new intent engine? ZoomInfo is Launching Streaming Intent For readers unfamiliar with intent data, let’s provide essential context: intent data uncovers buying signals based on online consumption patterns. value to our customers? The encore to an already amazing few months.

Intent Data 100

Intent Data Buyer Intent Intent Ideal Customer Profile 100

Sales Hacker

MARCH 5, 2021

Investing in buyer intent data is one of the best ways to differentiate yourself — now, more than ever. As we move into 2021, buyer intent data will help you gain ground on competitors and connect with prospects. How to Use Buyer Intent Data for Differentiation. Companies that were unable to make the switch have suffered.

Buyer Intent 99

Buyer Intent Intent Data Intent Top of Funnel 99

LeadBoxer

AUGUST 15, 2021

If your sales team isn’t leveraging intent data when researching prospects, then you can assume there’s a huge leak in your pipeline. When it comes to identifying accounts with the highest likelihood of doing business with your company, intent data is the most important tool at your disposal. What is Intent Data?

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Intent Data Intent Data Lead Rank 52

Zoominfo

JUNE 2, 2021

Buying Intent Reveal Interests Buying signals in their various forms uncover patterns and interests that indicate a company is researching a product purchase. Streaming Intent allows you to find companies that conduct an above-average amount of web browsing activity about topics related to your business in real time.

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Data Intent Lead Rank Lead Scoring 130

SugarCRM

JANUARY 18, 2024

The game has changed, with more and more buyers doing research outside the typical sales process. Sales teams can get access to key information, such as what an account is actively researching across the web, as well as the contact information for key stakeholders within their accounts by using intent data and contact enrichment tools.

Intent Data 26

Intent Data Intent SugarCRM Data 26

Zoominfo

JULY 27, 2023

Let’s say you’re targeting director-level and above marketers in the software industry. Rather than manually researching and adding every stakeholder to a campaign, you can use data to surface those additional contacts. As you begin outreach across channels, determine which components of your strategy can be automated.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Crunchbase

MARCH 23, 2023

If your team doesn’t already use sales automation software, or isn’t familiar with the benefits, we’re here to help. In this article, you’ll find everything you need to know about sales automation, the benefits of automating different parts of the sales cycle and how you can use sales automation software to close more deals.

Sales Automation 52

Sales Automation Software Software Sales Process 52

LeadBoxer

OCTOBER 3, 2019

According to research, the average B2B buyer is already 67% of the way through the buying journey before having extended contact with a salesperson. Intent data is the key to identifying those leads sooner, nurturing them earlier in their buying journey, and making more sales. What is Intent Data?

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Intent Data Intent Ideal Customer Profile Data 45

LeadBoxer

DECEMBER 8, 2019

You’ll also discover 7 ABM software solutions; since there are more moving parts in an ABM strategy versus a one-size-fits-all marketing strategy, you’ll need the right tools to keep everything running smoothly. However, they can’t give you details about the individuals doing the research.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Zoominfo

JULY 29, 2020

And with the use of intent data , preparation can include things like current pain points, revenue, industry niches, and beyond. But remember the context will come from your research. Think: Intent data. Let’s say you’re selling timeclock software and your prospect is Fred, a Payroll Manager. Hello, [name]!

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Cold Calling Data Hiring Intent Data 240

Zoominfo

MARCH 29, 2023

Vendr, a SaaS buying platform, recently found that sales cycles for software have settled at about 46 days, a 40% increase since 2020. In today’s economy, software spend is being scrutinized more than ever — it’s no longer just a department lead making purchasing decisions,” Vendr co-founder and CEO Ryan Neu says.

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Sales Cycle Intent Signal Lead Rank Decision Maker 130

Crunchbase

MARCH 28, 2022

It can tell you whether they are looking to buy now—or in the very near future—or whether they are just looking to see what is on the market with the intention of buying at a later date. Identifying high-intent leads is a difficult and research-heavy process. The takeaway.

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Intent Lead Intent Ideal Customer Profile Leads 52

Zoominfo

SEPTEMBER 7, 2021

For example, popular buyer intent data (also known as buyer signals) pulls from big data to present upticks in online interest in certain topics from potential prospects. While more focused than big data, buyer intent can also be overwhelming if it’s not narrowed down, Smith says.

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Intent Signal Buyer Intent Intent Data Intent 130

Zoominfo

MARCH 17, 2021

To solve the particular problem, you should conduct keyword research. copper baking pans,” or “data privacy software”). For example, would you search for “automated invoicing cloud-based software,” or would you rather go for “online payment solutions”? Try to think as a consumer would.

Lead Rank 246

Lead Rank Lead Scoring Social Media Engineering 246

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Technology : Sales intelligence platforms and buyer intent software. Company transformation.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

BuzzBoard

NOVEMBER 24, 2023

Often, software service providers find themselves on a perpetual quest for innovative strategies to not only survive but thrive. With software consumption heavily skewing towards SaaS and subscription-based pricing, the lifetime value of enterprise accounts is tremendous for providers that can continually deliver ROI.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profile Account Infusion 52

Partners in Excellence

OCTOBER 31, 2023

Another went: Hi David, As a CIO for a B2B company, you’re tasked with identifying the best software for your sales and product teams… I had a momentary identity crisis, Me a CIO?????!!!! I’m reaching out today with research in the space of employee benefits. Curious, yours truly. No wonder we are having problems.

Insurance 144

Insurance Insurance LinkedIn Intent 144

Zoominfo

SEPTEMBER 29, 2021

For example, intent data can help sales representatives send automated prospecting and follow-up emails, while firmographic data is helpful for sales operations teams that need to more effectively route leads to their sales team. This is especially relevant for software companies — is this prospect already using a competitor?

Sales Automation 100

Sales Automation Data Intent Data Lead Rank 100

SBI

DECEMBER 28, 2020

Nasdaq: TTGT), the global leader in B2B technology purchase intent data today announced the closing of the previously announced acquisition of BrightTALK Limited, a private company incorporated in England. The acquisition will significantly expand TechTarget’s proprietary first-party purchase intent data and its opt-in audience.

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Closing Intent Data Intent Face-to-face 126

Zoominfo

MAY 16, 2022

According to a research report by MarketsandMarkets , the marketing automation sector is expected to grow by more than $4 billion over the next five years. Let’s say you’re targeting ZoomInfo and you know that it’s a software company based in Vancouver, WA. Software isn’t cheap. So why now?

Account Based Marketing 130

Account Based Marketing Intent Signal Scale ROI 130

Hubspot Sales

DECEMBER 23, 2022

From software that leverages your partner ecosystem to prospect databases, every tool on this list can help you fill your sales pipeline. In 2022, 29% of salespeople reported that improving sales process efficiency was their top goal, according to HubSpot research. HubSpot Sales Lead Software. Image Source. What Users Say.

Tools 110

Tools Ideal Customer Profile Prospecting Intent Data 110

Lead411

DECEMBER 14, 2023

This comprehensive guide will delve into the nuances of leveraging technographics to build a targeted prospecting list, exploring the significance of intent signals along the way. It encompasses a spectrum of information, from the software types in use to specific versions and configurations.

Ideal Customer Profile 52

Ideal Customer Profile Lead Generation Intent Signal B2B 52

SBI

JULY 10, 2018

Your marketing automation misses all the high-fit accounts who have performed hundreds of hours of research, but have spent zero time on your website. This research data, known as Intent data , combined with the recency of the action reveals the full picture of a sales ready lead. We call this four-point methodology, F.I.R.E.

Intent Data 138

Intent Data Lead Rank Lead Scoring Closing 138

Crunchbase

APRIL 11, 2023

Prospecting is the process of researching and pursuing potential customers for your business. Leverage intent data to qualify leads It’s important to focus on the most qualified leads who have the best chances of converting to buyers. You can gauge buyer intent using factors like buy signals and intent data.

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Crunchbase

APRIL 11, 2023

Prospecting is the process of researching and pursuing potential customers for your business. Leverage intent data to qualify leads It’s important to focus on the most qualified leads who have the best chances of converting to buyers. You can gauge buyer intent using factors like buy signals and intent data.

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Zoominfo

JUNE 14, 2022

During the past 15 years, the B2B software ecosystem has exploded. Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Instead, far too many companies made significant investments in B2B software tools, only to abandon them shortly afterward.

Ideal Customer Profile 130

Ideal Customer Profile Hiring Marketing Face-to-face 130

Zoominfo

APRIL 6, 2021

And research shows that companies who automate at scale are closing more deals than those who don’t. An account manager can get notifications whenever a company fits these filters: The company has an estimated marketing budget of $10,000,000 or more and they have installed a new CRM software. The permutations are infinite.

Ideal Customer Profile 130

Ideal Customer Profile Data Hiring Construction 130

Zoominfo

AUGUST 6, 2020

Encountering passive candidates Finding and attracting qualified candidates Conducting candidate research Building a talent pipeline Using the right data Choosing the right recruitment software. By providing real-time hiring signals via intent data. Below are a few core pain points for recruiters.

Hiring 221

Hiring B2B Intent Data Face-to-face 221

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

AUGUST 3, 2022

Instead, you would conduct research, collect information, and look to validate your gut instinct with facts from multiple sources. Do: Research Customers in your Total Addressable Market Your total addressable market (TAM) represents the overall revenue opportunity for a given set of products or services.

Hiring 130

Hiring Webinar Metrics Strategy Intent Signal 130

Zoominfo

JULY 12, 2021

When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers. A tech stack is the collection of software, IT infrastructure , and application programming interfaces (APIs) that a business uses to get its day-to-day work done.

Data 147

Data Intent Signal Sales Qualified Lead Software 147

Zoominfo

DECEMBER 16, 2020

As adoption rates in Customer Relationship Management Software (CRMs) continue to rise, a (data-driven) gap in usefulness and effectiveness is very clear. For example, according to Gartner Research, we know when B2B buyers are considering a purchase, the majority (27%) of that time is spent researching independently online.

SalesForce 219

SalesForce Territories Intent Signal Buyer Persona 219

Zoominfo

FEBRUARY 1, 2021

But consider this: HubSpot Research found that 72% of companies with less than 50 new opps per month didn’t achieve their revenue goals, compared to 15% with 51 to 100 new opps and just 4% for companies with 101 to 200 new opps.”. Whether you start a call with your demo or not, your software walkthrough needs to shine.

Data 246

Data Prospecting Strategy Cold Calling 246

Chorus.ai

MAY 25, 2022

What Sales Tech Buyers Really Want TrustRadius is the go-to source for software reviews from real verified buyers. Buyers have a lot of options when it comes to conversation software in 2022. Together with ZoomInfo, Chorus is revolutionizing the way teams go to market and deepen customer relationships.

Intent Data 62

Intent Data Software Software Intent 62

Zoominfo

DECEMBER 7, 2022

They need to be intentional, putting real dollars and resources into their DE&I efforts. What does this intentional approach look like when it comes to acquiring more diverse talent? They may “think” or “hope” that DE&I will happen organically. But without dedicated resources, there will be no impact.

Hiring 130

Hiring Scale How To Top of Funnel 130

Zoominfo

JULY 20, 2021

When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers. A tech stack is the collection of software, IT infrastructure, and application programming interfaces (APIs) that a business uses to get its day-to-day work done.

Data 130

Data Intent Signal Sales Qualified Lead Software 130

Hubspot Sales

JANUARY 5, 2023

The software buyer's journey has shifted dramatically over the past few years. As G2's Director of SMBs, Mike Buscemi , puts it: "Software buyers today act like B2C consumers because they have so many options. There are hundreds of thousands of software vendors out there, and over 115,000 on G2. Let's dive in.

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Top of Funnel Buyer Data Buyer Intent 111