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Prospecting Versus Lead Generation

Sales and Marketing Management

Kendra Lee, president of KLA Group, examines the differences between lead generation and prospecting, and which is more appropriate when sales teams need to fill their pipelines quickly. The post Prospecting Versus Lead Generation appeared first on Sales & Marketing Management.

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B2B Lead Generation: The Ultimate Guide

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In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

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Outbound Lead Generation: How to Build an Efficient Growth Machine

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Every business dreams of a pipeline of well-qualified inbound leads that land in their sales team’s laps. But today’s outbound lead generation tactics are more than just dialing for dollars. What is Outbound Lead Generation? First, you need the right people.

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Sales Pipeline Dried Up? The #1 Way to Land Top Prospects Now

No More Cold Calling

We see deals in our sales pipeline postponed or disappearing. Sales leaders: Lead generation must be your primary focus. What do businesses typically do when clients stop buying and the sales pipeline dries up? If You Freeze Up, So Does the Sales Pipeline. So, what do you do?

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The Lead Generation Strategy Guide

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What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? The Lead Generation Process.

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Guest Podcast: Why Referral Lead Generation Is So Powerful

No More Cold Calling

CEO of Vengreso and a top expert on social selling for lead generation—invited me to be on his “ Selling with Social ” podcast. I’m passionate about lead generation. Here’s what we discussed on the podcast, “ How to Use Referral Selling to Drive Qualified Leads and Generate Sales :”. What can I say?

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10 of the Best Lead Generation Software Tools for Your Business

Nutshell

Your business needs leads to continue growing and thriving. Without leads, you can’t make sales, and if you can’t make sales, you won’t generate revenue. So, how do you ensure you’re always bringing in fresh leads for your business? It’s simple — lead generation software.